Made to stick: Why Some Ideas Survive and Others Die

Book Cover
Average Rating
Author:
Publisher:
Varies, see individual formats and editions
Pub. Date:
Varies, see individual formats and editions
Language:
English
Description
NEW YORK TIMES BESTSELLER
  • The instant classic about why some ideas thrive, why others die, and how to improve your idea's chances—essential reading in the "fake news" era.BONUS: This edition contains an excerpt from Chip Heath and Dan Heath's Switch. Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas—entrepreneurs, teachers, politicians, and journalists—struggle to make them "stick." In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits. Made to Stick will transform the way you communicate. It's a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas—and tells us how we can apply these rules to making our own messages stick.
  • Also in This Series
    More Like This
    More Copies In LINK+
    Loading LINK+ Copies...
    More Details
    ISBN:
    9781400064281
    9781415936566
    9781588365965
    9780739341346
    Reviews from GoodReads
    Loading GoodReads Reviews.
    Staff View

    Grouping Information

    Grouped Work IDd9cb92f0-3a21-cb8d-c14c-674d8eef0178
    Grouping Titlemade to stick why some ideas survive and others die
    Grouping Authorheath chip
    Grouping Categorybook
    Last Grouping Update2019-10-20 08:04:52AM
    Last Indexed2019-10-20 08:06:47AM

    Solr Details

    accelerated_reader_interest_level
    accelerated_reader_point_value0
    accelerated_reader_reading_level0
    auth_author2Heath, Dan, 1973-
    Kahlenberg, Charles.
    authorHeath, Chip.
    author2-roleHeath, Dan,1973-
    Kahlenberg, Charles.
    author_displayChip Heath
    available_at_catalogFair Oaks
    North Highlands-Antelope
    South Natomas
    detailed_location_catalogFair Oaks
    North Highlands-Antelope
    South Natomas
    Southgate
    display_descriptionNEW YORK TIMES BESTSELLER
  • The instant classic about why some ideas thrive, why others die, and how to improve your idea's chances—essential reading in the "fake news" era.

    BONUS: This edition contains an excerpt from Chip Heath and Dan Heath's Switch.

    Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas—entrepreneurs, teachers, politicians, and journalists—struggle to make them "stick."
    In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits.
    Made to Stick will transform the way you communicate. It's a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice.

    Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas—and tells us how we can apply these rules to making our own messages stick.
  • format_catalogBook
    CD Audiobook
    eAudiobook
    eBook
    format_category_catalogAudio Books
    Books
    eBook
    idd9cb92f0-3a21-cb8d-c14c-674d8eef0178
    isbn9780739341346
    9781400064281
    9781415936566
    9781588365965
    item_details
    Bib IdItem IdShelf LocCall NumFormatFormat CategoryNum CopiesIs Order ItemIs eContenteContent SourceeContent FileeContent URLsubformatDetailed StatusLast CheckinLocationSub-location
    overdrive:da87dddc-215f-422a-b435-d29defdee4ba-2Online OverDrive CollectionOnline OverDriveeBookeBook3falsetrueOverDriveAdobe EPUB eBook, Kindle Book, OverDrive ReadChecked Out
    ils:.b17977459.i51504091Woodland Public LibraryCD 302.13 Hea 20071falsefalseDue Nov 8, 2019wdpa
    overdrive:d9500251-16d2-45b7-bedd-5bb174feb06a-2Online OverDrive CollectionOnline OverDriveeAudiobookAudio Books3falsetrueOverDriveOverDrive MP3 Audiobook, OverDrive ListenChecked Out
    ils:.b17858264.i60094126South Natomas302.13 H437 20071falsefalseOn Shelfnata
    ils:.b17858264.i58220094Sutter County Main Branch302.13 HEA1falsefalseOn Shelfsuta
    ils:.b17858264.i51697373Woodland Public Library302.13 Hea 20071falsefalseOn Shelfwdpa
    ils:.b17858264.i80728340Folsom Adult302.13 HEA 20071falsefalseOn Shelffola
    ils:.b17858264.i51130166Fair Oaks302.13 H437 20071falsefalseOn Shelffaia
    ils:.b17858264.i51327788North Highlands-Antelope302.13 H437 20071falsefalseOn Shelfnhia
    ils:.b17858264.i51130208Southgate302.13 H437 20071falsefalseDue Nov 5, 2019soua
    itype_catalogAdult Book Non-Fiction
    Adult Fiction
    WDP CD SPOKEN WD ADULT
    last_indexed2019-10-20T15:06:47.882Z
    lexile_score-1
    literary_formNon Fiction
    literary_form_fullNon Fiction
    local_callnumber_catalog302.13 H437 2007
    owning_library_catalogSacramento Public Library
    owning_location_catalogFair Oaks
    North Highlands-Antelope
    South Natomas
    Southgate
    primary_isbn9781400064281
    publishDate2007
    record_details
    Bib IdFormatFormat CategoryEditionLanguagePublisherPublication DatePhysical Description
    overdrive:da87dddc-215f-422a-b435-d29defdee4baeBookeBookEnglishRandom House Publishing Group2007
    ils:.b17977459CD AudiobookAudio BooksEnglishRandom House Audio, p2007.7 sound discs (8 hr., 30 min.) : digital ; 4 3/4 in.
    overdrive:d9500251-16d2-45b7-bedd-5bb174feb06aeAudiobookAudio BooksEnglishBooks on Tape2007
    ils:.b17858264BookBooks1st ed.EnglishRandom House, c2007.291 p. ; 22 cm.
    recordtypegrouped_work
    scoping_details_catalog
    Bib IdItem IdGrouped StatusStatusLocally OwnedAvailableHoldableBookableIn Library Use OnlyLibrary OwnedHoldable PTypesBookable PTypesLocal Url
    overdrive:da87dddc-215f-422a-b435-d29defdee4ba-2Checked OutChecked Outfalsefalsetruefalsefalsefalse
    ils:.b17977459.i51504091Checked OutChecked Outfalsefalsetruefalsefalsefalse0, 1, 2, 3, 4, 5, 6, 7, 8, 10, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41, 42, 43, 44, 45, 46, 47, 48, 49, 50, 51, 52, 53, 54, 55, 56, 57, 58, 59, 60, 61, 62, 63, 69, 70, 80, 81, 82, 83, 84, 85, 86, 87, 88, 89, 90, 91, 92, 93, 94, 95, 96, 97, 98, 99, 100, 101, 102, 103, 104, 105, 106, 107, 108, 109, 110, 111, 112, 113, 114, 115, 116, 117, 118, 119, 120
    overdrive:d9500251-16d2-45b7-bedd-5bb174feb06a-2Checked OutChecked Outfalsefalsetruefalsefalsefalse
    ils:.b17858264.i60094126On ShelfOn Shelffalsetruetruetruefalsetrue0, 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 15, 18, 19, 20, 22, 24, 26, 31, 32, 33, 34, 36, 40, 41, 42, 43, 44, 45, 46, 47, 48, 49, 50, 51, 52, 53, 54, 55, 56, 57, 58, 59, 60, 61, 62, 63, 64, 65, 66, 67, 68, 69, 70, 71, 72, 73, 74, 75, 76, 77, 78, 79, 80, 81, 82, 83, 84, 85, 86, 87, 88, 89, 90, 91, 92, 93, 94, 95, 96, 97, 98, 99, 100, 101, 102, 103, 104, 105, 106, 107, 108, 109, 110, 111, 112, 113, 114, 115, 116, 117, 118, 119, 12011
    ils:.b17858264.i58220094On ShelfOn Shelffalsetruetruefalsefalsefalse9999
    ils:.b17858264.i51697373On ShelfOn Shelffalsetruetruefalsefalsefalse0, 1, 2, 3, 4, 5, 6, 7, 8, 10, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41, 42, 43, 44, 45, 46, 47, 48, 49, 50, 51, 52, 53, 54, 55, 56, 57, 58, 59, 60, 61, 62, 63, 69, 70, 80, 81, 82, 83, 84, 85, 86, 87, 88, 89, 90, 91, 92, 93, 94, 95, 96, 97, 98, 99, 100, 101, 102, 103, 104, 105, 106, 107, 108, 109, 110, 111, 112, 113, 114, 115, 116, 117, 118, 119, 120
    ils:.b17858264.i80728340On ShelfOn Shelffalsetruetruefalsefalsefalse9999
    ils:.b17858264.i51130166On ShelfOn Shelffalsetruetruetruefalsetrue0, 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 15, 18, 19, 20, 22, 24, 26, 31, 32, 33, 34, 36, 40, 41, 42, 43, 44, 45, 46, 47, 48, 49, 50, 51, 52, 53, 54, 55, 56, 57, 58, 59, 60, 61, 62, 63, 64, 65, 66, 67, 68, 69, 70, 71, 72, 73, 74, 75, 76, 77, 78, 79, 80, 81, 82, 83, 84, 85, 86, 87, 88, 89, 90, 91, 92, 93, 94, 95, 96, 97, 98, 99, 100, 101, 102, 103, 104, 105, 106, 107, 108, 109, 110, 111, 112, 113, 114, 115, 116, 117, 118, 119, 12011
    ils:.b17858264.i51327788On ShelfOn Shelffalsetruetruetruefalsetrue0, 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 15, 18, 19, 20, 22, 24, 26, 31, 32, 33, 34, 36, 40, 41, 42, 43, 44, 45, 46, 47, 48, 49, 50, 51, 52, 53, 54, 55, 56, 57, 58, 59, 60, 61, 62, 63, 64, 65, 66, 67, 68, 69, 70, 71, 72, 73, 74, 75, 76, 77, 78, 79, 80, 81, 82, 83, 84, 85, 86, 87, 88, 89, 90, 91, 92, 93, 94, 95, 96, 97, 98, 99, 100, 101, 102, 103, 104, 105, 106, 107, 108, 109, 110, 111, 112, 113, 114, 115, 116, 117, 118, 119, 12011
    ils:.b17858264.i51130208Checked OutChecked Outfalsefalsetruetruefalsetrue0, 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 15, 18, 19, 20, 22, 24, 26, 31, 32, 33, 34, 36, 40, 41, 42, 43, 44, 45, 46, 47, 48, 49, 50, 51, 52, 53, 54, 55, 56, 57, 58, 59, 60, 61, 62, 63, 64, 65, 66, 67, 68, 69, 70, 71, 72, 73, 74, 75, 76, 77, 78, 79, 80, 81, 82, 83, 84, 85, 86, 87, 88, 89, 90, 91, 92, 93, 94, 95, 96, 97, 98, 99, 100, 101, 102, 103, 104, 105, 106, 107, 108, 109, 110, 111, 112, 113, 114, 115, 116, 117, 118, 119, 12011
    subject_facetAudiobooks
    Contagion (Social psychology)
    Context effects (Psychology)
    Memetics
    Social psychology
    title_displayMade to stick : why some ideas survive and others die
    title_fullMade to Stick Why Some Ideas Survive and Others Die
    Made to stick : why some ideas survive and others die / Chip Heath & Dan Heath
    Made to stick [sound recording] : [why some ideas survive and others die] / Chip Heath and Dan Heath
    title_shortMade to stick
    title_subWhy Some Ideas Survive and Others Die
    topic_facetBusiness
    Contagion (Social psychology)
    Context effects (Psychology)
    Memetics
    Nonfiction
    Psychology
    Self-Improvement
    Social psychology