Made to stick: Why Some Ideas Survive and Others Die

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NEW YORK TIMES BESTSELLER
  • The instant classic about why some ideas thrive, why others die, and how to improve your idea's chances—essential reading in the "fake news" era.BONUS: This edition contains an excerpt from Chip Heath and Dan Heath's Switch. Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas—entrepreneurs, teachers, politicians, and journalists—struggle to make them "stick." In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits. Made to Stick will transform the way you communicate. It's a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas—and tells us how we can apply these rules to making our own messages stick.
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    ISBN:
    9781400064281
    9781415936566
    9781588365965
    9780739341346
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    Grouping Information

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    Grouping Title made to stick why some ideas survive and others die
    Grouping Author heath chip
    Grouping Category book
    Last Grouping Update 2019-05-21 19:39:59PM
    Last Indexed 2019-05-21 19:45:12PM

    Solr Details

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    auth_author2 Heath, Dan, 1973-, Kahlenberg, Charles.
    author Heath, Chip.
    author2-role Heath, Dan,1973-, Kahlenberg, Charles.
    author_display Chip Heath
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    display_description NEW YORK TIMES BESTSELLER
  • The instant classic about why some ideas thrive, why others die, and how to improve your idea's chances—essential reading in the "fake news" era.

    BONUS: This edition contains an excerpt from Chip Heath and Dan Heath's Switch.

    Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas—entrepreneurs, teachers, politicians, and journalists—struggle to make them "stick."
    In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits.
    Made to Stick will transform the way you communicate. It's a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice.

    Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas—and tells us how we can apply these rules to making our own messages stick.
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    subject_facet Audiobooks, Contagion (Social psychology), Context effects (Psychology), Memetics, Social psychology
    title_display Made to stick : why some ideas survive and others die
    title_full Made to Stick Why Some Ideas Survive and Others Die, Made to stick : why some ideas survive and others die / Chip Heath & Dan Heath, Made to stick [sound recording] : [why some ideas survive and others die] / Chip Heath and Dan Heath
    title_short Made to stick :
    title_sub Why Some Ideas Survive and Others Die
    topic_facet Business, Contagion (Social psychology), Context effects (Psychology), Memetics, Nonfiction, Psychology, Self-Improvement, Social psychology