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How Star Wars conquered the universe: the past, present, and future of a multibillion dollar franchise

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In 1973, a young filmmaker named George Lucas scribbled some notes for a far-fetched space-fantasy epic. Some forty years and 37 billion later, Star Wars — related products outnumber human beings, a growing stormtrooper army spans the globe, and "Jediism" has become a religion in its own right. Lucas's creation has grown into far more than a cinematic classic; it is, quite simply, one of the most lucrative, influential, and interactive franchises of all time. Yet incredibly, until now the complete history of Star Wars — its influences and impact, the controversies it has spawned, its financial growth and long-term prospects — has never been told. In How Star Wars Conquered the Universe, veteran journalist Chris Taylor traces the series from the difficult birth of the original film through its sequels, the franchise's death and rebirth, the prequels, and the preparations for a new trilogy. Providing portraits of the friends, writers, artists, producers, and marketers who labored behind the scenes to turn Lucas's idea into a legend, Taylor also jousts with modern-day Jedi, tinkers with droid builders, and gets inside Boba Fett's helmet, all to find out how Star Wars has attracted and inspired so many fans for so long. Since the first film's release in 1977, Taylor shows, Star Wars has conquered our culture with a sense of lightness and exuberance, while remaining serious enough to influence politics in far-flung countries and spread a spirituality that appeals to religious groups and atheists alike. Controversial digital upgrades and poorly received prequels have actually made the franchise stronger than ever. Now, with a savvy new set of bosses holding the reins and Episode VII on the horizon, it looks like Star Wars is just getting started. An energetic, fast-moving account of this creative and commercial phenomenon, How Star Wars Conquered the Universe explains how a young filmmaker's fragile dream beat out a surprising number of rivals to gain a diehard, multigenerational fan base — and why it will be galvanizing our imaginations and minting money for generations to come.
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ISBN:
9780465089987
9781541697928
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Grouping Information

Grouped Work IDd0da0b37-74ea-8214-dfd0-9b3947ffb897
Grouping Titlehow star wars conquered the universe the past present and future of a multibillion dollar franchise
Grouping Authorchris taylor
Grouping Categorybook
Grouping LanguageEnglish (eng)
Last Grouping Update2021-04-19 02:27:05AM
Last Indexed2021-04-19 03:00:51AM
Novelist Primary ISBN9780465089987

Solr Details

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authorChris Taylor
author_displayTaylor, Chris
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North Natomas
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display_descriptionIn 1973, a young filmmaker named George Lucas scribbled some notes for a far-fetched space-fantasy epic. Some forty years and 37 billion later, Star Wars — related products outnumber human beings, a growing stormtrooper army spans the globe, and "Jediism" has become a religion in its own right. Lucas's creation has grown into far more than a cinematic classic; it is, quite simply, one of the most lucrative, influential, and interactive franchises of all time. Yet incredibly, until now the complete history of Star Wars — its influences and impact, the controversies it has spawned, its financial growth and long-term prospects — has never been told.
In How Star Wars Conquered the Universe, veteran journalist Chris Taylor traces the series from the difficult birth of the original film through its sequels, the franchise's death and rebirth, the prequels, and the preparations for a new trilogy. Providing portraits of the friends, writers, artists, producers, and marketers who labored behind the scenes to turn Lucas's idea into a legend, Taylor also jousts with modern-day Jedi, tinkers with droid builders, and gets inside Boba Fett's helmet, all to find out how Star Wars has attracted and inspired so many fans for so long.
Since the first film's release in 1977, Taylor shows, Star Wars has conquered our culture with a sense of lightness and exuberance, while remaining serious enough to influence politics in far-flung countries and spread a spirituality that appeals to religious groups and atheists alike. Controversial digital upgrades and poorly received prequels have actually made the franchise stronger than ever. Now, with a savvy new set of bosses holding the reins and Episode VII on the horizon, it looks like Star Wars is just getting started.
An energetic, fast-moving account of this creative and commercial phenomenon, How Star Wars Conquered the Universe explains how a young filmmaker's fragile dream beat out a surprising number of rivals to gain a diehard, multigenerational fan base — and why it will be galvanizing our imaginations and minting money for generations to come.
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subject_facetStar Wars films
title_displayHow Star Wars conquered the universe : the past, present, and future of a multibillion dollar franchise
title_fullHow Star Wars Conquered the Universe The Past, Present, and Future of a Multibillion Dollar Franchise
How Star Wars conquered the universe : the past, present, and future of a multibillion dollar franchise / Chris Taylor
title_shortHow Star Wars conquered the universe
title_subthe past, present, and future of a multibillion dollar franchise
topic_facetBusiness
Economics
Nonfiction
Performing Arts
Star Wars films