Buying In: The Secret Dialogue Between What We Buy and Who We Are
Author:
Publisher:
Blackstone Publishing
Pub. Date:
Varies, see individual formats and editions
Language:
English
Description
Using fascinating profiles of companies and products old and new, including Red Bull, the iPod, Timberland, and American Apparel, New York Times Consumed columnist Rob Walker demonstrates that modern consumers are likely to embrace marketing and use brands to craft and express their political, cultural, and even artistic identities. Combine this with marketers' new ability to blur the line between advertising, entertainment, and public space, and you have dramatically altered the relationship between consumer and consumed.
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ISBN:
9780792755715
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Grouping Information
Grouped Work ID | ca978e8e-9800-b967-0cc9-31ebfb8614e0 |
---|---|
Grouping Title | buying in the secret dialogue between what we buy and who we are |
Grouping Author | rob walker |
Grouping Category | book |
Grouping Language | English (eng) |
Last Grouping Update | 2024-04-26 02:10:38AM |
Last Indexed | 2024-04-26 02:21:19AM |
Solr Fields
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0
accelerated_reader_reading_level
0
author
Walker, Rob
author_display
Walker, Rob
display_description
Using fascinating profiles of companies and products old and new, including Red Bull, the iPod, Timberland, and American Apparel, New York Times Consumed columnist Rob Walker demonstrates that modern consumers are likely to embrace marketing and use brands to craft and express their political, cultural, and even artistic identities. Combine this with marketers' new ability to blur the line between advertising, entertainment, and public space, and you have dramatically altered the relationship between consumer and consumed.
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eAudiobook
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Audio Books
eBook
eBook
id
ca978e8e-9800-b967-0cc9-31ebfb8614e0
isbn
9780792755715
last_indexed
2024-04-26T09:21:19.194Z
lexile_score
-1
literary_form
Non Fiction
literary_form_full
Non Fiction
primary_isbn
9780792755715
publisher
Blackstone Publishing
recordtype
grouped_work
title_display
Buying In The Secret Dialogue Between What We Buy and Who We Are
title_full
Buying In The Secret Dialogue Between What We Buy and Who We Are
title_short
Buying In
title_sub
The Secret Dialogue Between What We Buy and Who We Are
topic_facet
Business
Nonfiction
Nonfiction
Solr Details Tables
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record_details
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overdrive:1cb1bba4-b8da-4593-b104-9c90ec4241c8 | eAudiobook | Audio Books | English | Blackstone Publishing |
scoping_details_catalog
Bib Id | Item Id | Grouped Status | Status | Locally Owned | Available | Holdable | Bookable | In Library Use Only | Library Owned | Holdable PTypes | Bookable PTypes | Local Url |
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