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Buying in: the secret dialogue between what we buy and who we are

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Using fascinating profiles of companies and products old and new, including Red Bull, the iPod, Timberland, and American Apparel, New York Times Consumed columnist Rob Walker demonstrates that modern consumers are likely to embrace marketing and use brands to craft and express their political, cultural, and even artistic identities. Combine this with marketers' new ability to blur the line between advertising, entertainment, and public space, and you have dramatically altered the relationship between consumer and consumed.
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ISBN:
9781400063918
9780792755715
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Grouping Information

Grouped Work IDca978e8e-9800-b967-0cc9-31ebfb8614e0
Grouping Titlebuying in the secret dialogue between what we buy and who we are
Grouping Authorrob walker
Grouping Categorybook
Grouping LanguageEnglish (eng)
Last Grouping Update2020-10-21 02:28:23AM
Last Indexed2020-10-20 03:01:05AM
Novelist Primary ISBN9781602834309

Solr Details

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authorRob Walker
author_displayWalker, Rob
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South Natomas
detailed_location_catalogElk Grove
South Natomas
display_descriptionUsing fascinating profiles of companies and products old and new, including Red Bull, the iPod, Timberland, and American Apparel, New York Times Consumed columnist Rob Walker demonstrates that modern consumers are likely to embrace marketing and use brands to craft and express their political, cultural, and even artistic identities. Combine this with marketers' new ability to blur the line between advertising, entertainment, and public space, and you have dramatically altered the relationship between consumer and consumed.
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Books
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local_callnumber_catalog658.827 W183 2008
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South Natomas
primary_isbn9781400063918
publishDate2008
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ils:.b19001605BookBooks1st ed.EnglishRandom House, c2008.xxi, 291 p. ; 25 cm.
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subject_facetBrand name products -- United States
Branding (Marketing) -- United States
Marketing -- United States
title_displayBuying in : the secret dialogue between what we buy and who we are
title_fullBuying In The Secret Dialogue Between What We Buy and Who We Are
Buying in : the secret dialogue between what we buy and who we are / Rob Walker
title_shortBuying in
title_subthe secret dialogue between what we buy and who we are
topic_facetBrand name products
Branding (Marketing)
Business
Marketing
Nonfiction