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Predictive analytics: the power to predict who will click, buy, lie, or die

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"Predictive analytics unleashes the power of data. With this technology, computers literally learn from data how to predict future behaviors of individuals. In this updated and revised edition of Predictive Analytics, former Columbia University professor and Predictive Analytics World founder Eric Siegel reveals the power and perils of prediction. New material includes: - The Real Reason the NSA Wants Your Data: Automatic Suspect Discovery. A special sidebar in Chapter 2, "With Power Comes Responsibility," presumes--with much evidence--that the National Security Agency considers PA a strategic priority. Can the organization use PA without endangering civil liberties? - Dozens of new examples from Facebook, Hopper, Shell, Uber, UPS, the U.S. government, and more. The Central Tables' compendium of mini-case studies has grown to 182 entries, including breaking examples. - A much needed warning regarding bad science. Chapter 3, "The Data Effect," includes an in-depth section about an all-too-common pitfall, and how we avoid it, i.e., how to successfully tap data's potential without being fooled by random noise, ensuring sound discoveries are made. - Even more extensive Notes, updated and expanded to 70+ pages, now moved to an online PDF. Now located at www.predictivenotes.com, the Notes include citations and comments that cover the above new content, as well as new citations for many other topics"--
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ISBN:
9781119145677
9781469067100
9781118416853
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Grouping Information

Grouped Work IDc05a20a3-adf0-5725-0ed6-dd095a826375
Grouping Titlepredictive analytics the power to predict who will click buy lie or die
Grouping Authoreric siegel
Grouping Categorybook
Grouping LanguageEnglish (eng)
Last Grouping Update2021-05-15 02:27:52AM
Last Indexed2021-05-15 03:01:58AM
Novelist Primary ISBN9781118416853

Solr Details

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auth_author2Menasche, Steven.
authorSiegel, Eric,
author2-roleMenasche, Steven.
hoopla digital.
author_displaySiegel, Eric
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display_description"Predictive analytics unleashes the power of data. With this technology, computers literally learn from data how to predict future behaviors of individuals. In this updated and revised edition of Predictive Analytics, former Columbia University professor and Predictive Analytics World founder Eric Siegel reveals the power and perils of prediction. New material includes: - The Real Reason the NSA Wants Your Data: Automatic Suspect Discovery. A special sidebar in Chapter 2, "With Power Comes Responsibility," presumes--with much evidence--that the National Security Agency considers PA a strategic priority. Can the organization use PA without endangering civil liberties? - Dozens of new examples from Facebook, Hopper, Shell, Uber, UPS, the U.S. government, and more. The Central Tables' compendium of mini-case studies has grown to 182 entries, including breaking examples. - A much needed warning regarding bad science. Chapter 3, "The Data Effect," includes an in-depth section about an all-too-common pitfall, and how we avoid it, i.e., how to successfully tap data's potential without being fooled by random noise, ensuring sound discoveries are made. - Even more extensive Notes, updated and expanded to 70+ pages, now moved to an online PDF. Now located at www.predictivenotes.com, the Notes include citations and comments that cover the above new content, as well as new citations for many other topics"--
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publishDate2013
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hoopla:MWT12162038eAudiobookAudio BooksUnabridged.EnglishGildan Media, 2017.1 online resource (1 audio file (660 min.)) : digital.
ils:.b24365798BookBooksRevised and updated.EnglishWiley, [2016]xxxi, 332 pages : illustrations (some color) ; 23 cm
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subject_facetEconomic forecasting
Human behavior
Prediction (Psychology)
Social prediction
Social sciences -- Forecasting
title_displayPredictive analytics : the power to predict who will click, buy, lie, or die
title_fullPredictive Analytics The Power to Predict Who Will Click, Buy, Lie, or Die
Predictive analytics : the power to predict who will click, buy, lie, or die / Eric Siegel
Predictive analytics : the power to predict who will click, buy, lie, or die [electronic resource] / Eric Siegel
title_shortPredictive analytics
title_subthe power to predict who will click, buy, lie, or die
topic_facetBusiness
Economic forecasting
Forecasting
Human behavior
Nonfiction
Prediction (Psychology)
Social prediction
Social sciences