How to Kill a Unicorn
Description
Today, innovation is seen by business leaders and the media as the key to growth and success-a burning issue in every company, from startups to the Fortune 500. In this space, Fahrenheit 212 (dubbed "The Epicenter of Innovation" by Esquire) is viewed as a high-performance innovation SWAT team, able to solve the most complex, mission-critical challenges. In its first ten years of life, under Mark Payne, Cofounder, President, and Head of Idea Development, Fahrenheit 212 has worked with such giants of industry as Coca-Cola, Samsung, Hershey's, Starbucks, Mattel, Citibank, P&G, American Express, GE, and Goldman Sachs. It has been praised as a hotspot for innovation in publications like Fortune, Esquire, Businessweek, and FastCompany. What Drives Fahrenheit 212's success is its unique methodology; combining what it calls Magic-the creative side of innovation-with Money, the business side. They explore every potential idea with the end goal of bringing an innovative product to market in a way that will transform a company's business and growth. In HOW TO KILL A UNICORN, Payne pulls back the curtain on how the company is able to bring more innovative products and ideas successfully to market than any other firm, and offers inside accounts of how they solved their biggest challenges. Embedded in their approach to new ideas are hard-earned lessons about what separates innovations that work from those that don't. The lessons in HOW TO KILL A UNICORN are designed to help any innovator turn ambition, sweat and the alchemy of human imagination into real products that change people's lives. From the Fortune 500 C-suite exec, to the startup entrepreneur, to the next-door neighbor tinkering in his garage, this book defines new ways to drive innovation throughout any business, company or culture.
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ISBN:
9781490642284
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Grouping Information
Grouped Work ID | b3a39888-b46a-49bd-9b6f-5ffff91a01df |
---|---|
Grouping Title | how to kill a unicorn |
Grouping Author | mark payne |
Grouping Category | book |
Grouping Language | English (eng) |
Last Grouping Update | 2023-11-23 02:33:59AM |
Last Indexed | 2024-05-06 04:32:50AM |
Solr Fields
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auth_author2
Chandler, David
author
Payne, Mark
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Chandler, David,reader
hoopla digital
hoopla digital
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Payne, Mark
display_description
Today, innovation is seen by business leaders and the media as the key to growth and success-a burning issue in every company, from startups to the Fortune 500. In this space, Fahrenheit 212 (dubbed "The Epicenter of Innovation" by Esquire) is viewed as a high-performance innovation SWAT team, able to solve the most complex, mission-critical challenges. In its first ten years of life, under Mark Payne, Cofounder, President, and Head of Idea Development, Fahrenheit 212 has worked with such giants of industry as Coca-Cola, Samsung, Hershey's, Starbucks, Mattel, Citibank, P&G, American Express, GE, and Goldman Sachs. It has been praised as a hotspot for innovation in publications like Fortune, Esquire, Businessweek, and FastCompany. What Drives Fahrenheit 212's success is its unique methodology; combining what it calls Magic-the creative side of innovation-with Money, the business side. They explore every potential idea with the end goal of bringing an innovative product to market in a way that will transform a company's business and growth. In HOW TO KILL A UNICORN, Payne pulls back the curtain on how the company is able to bring more innovative products and ideas successfully to market than any other firm, and offers inside accounts of how they solved their biggest challenges. Embedded in their approach to new ideas are hard-earned lessons about what separates innovations that work from those that don't. The lessons in HOW TO KILL A UNICORN are designed to help any innovator turn ambition, sweat and the alchemy of human imagination into real products that change people's lives. From the Fortune 500 C-suite exec, to the startup entrepreneur, to the next-door neighbor tinkering in his garage, this book defines new ways to drive innovation throughout any business, company or culture.
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primary_isbn
9781490642284
publishDate
2014
publisher
Recorded Books, Inc
recordtype
grouped_work
subject_facet
Business
Economics
Intellectual capital
Organizational behavior
Problem solving
Economics
Intellectual capital
Organizational behavior
Problem solving
title_display
How to Kill a Unicorn
title_full
How to Kill a Unicorn [electronic resource] / Mark Payne
title_short
How to Kill a Unicorn
topic_facet
Business
Economics
Intellectual capital
Organizational behavior
Problem solving
Economics
Intellectual capital
Organizational behavior
Problem solving
Solr Details Tables
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