Curbside pickup and returns now available at 26 locations. View updated hours of operations here.

Made to stick: why some ideas survive and others die

Book Cover
Average Rating
5 star
 
(1)
4 star
 
(0)
3 star
 
(0)
2 star
 
(0)
1 star
 
(0)
Author:
Publisher:
Varies, see individual formats and editions
Pub. Date:
Varies, see individual formats and editions
Language:
English
Description
NEW YORK TIMES BESTSELLER • The instant classic about why some ideas thrive, why others die, and how to improve your idea’s chances—essential reading in the “fake news” era. Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas—entrepreneurs, teachers, politicians, and journalists—struggle to make them “stick.”  In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits. Made to Stick will transform the way you communicate. It’s a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice.   Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas—and tells us how we can apply these rules to making our own messages stick. BONUS: This edition contains an excerpt from Chip Heath and Dan Heath's Switch.
Also in This Series
More Like This
More Copies In LINK+
Loading LINK+ Copies...
More Details
ISBN:
9781400064281
9781415936566
9781588365965
9780739341346
Reviews from GoodReads
Loading GoodReads Reviews.
Staff View

Grouping Information

Grouped Work IDb2d337e9-8006-05e9-1599-33ae199afd67
Grouping Titlemade to stick
Grouping Authorchip heath
Grouping Categorybook
Grouping LanguageEnglish (eng)
Last Grouping Update2021-02-26 02:27:51AM
Last Indexed2021-02-26 03:16:39AM
Novelist Primary ISBN9780739341346

Solr Details

accelerated_reader_point_value0
accelerated_reader_reading_level0
auth_author2Heath, Dan, 1973-
Kahlenberg, Charles.
authorHeath, Chip.
author2-roleHeath, Dan,1973-
Kahlenberg, Charles.
author_displayHeath, Chip
detailed_location_catalogElk Grove
Rancho Cordova
display_descriptionNEW YORK TIMES BESTSELLER • The instant classic about why some ideas thrive, why others die, and how to improve your idea’s chances—essential reading in the “fake news” era.

Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas—entrepreneurs, teachers, politicians, and journalists—struggle to make them “stick.” 
In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits.
Made to Stick will transform the way you communicate. It’s a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice.
 
Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas—and tells us how we can apply these rules to making our own messages stick.

BONUS: This edition contains an excerpt from Chip Heath and Dan Heath's Switch.
format_catalogBook
CD Audiobook
eAudiobook
eBook
format_category_catalogAudio Books
Books
eBook
idb2d337e9-8006-05e9-1599-33ae199afd67
isbn9780739341346
9781400064281
9781415936566
9781588365965
item_details
Bib IdItem IdShelf LocCall NumFormatFormat CategoryNum CopiesIs Order ItemIs eContenteContent SourceeContent FileeContent URLsubformatDetailed StatusLast CheckinLocationSub-location
overdrive:da87dddc-215f-422a-b435-d29defdee4ba-2Online OverDrive CollectionOnline OverDriveeBookeBook3falsetrueOverDriveAdobe EPUB eBook, Kindle Book, OverDrive ReadChecked Out
ils:.b17977459.i51504091Woodland Public LibraryCD 302.13 Hea 20071falsefalseDue Oct 31, 2020wdpa
overdrive:d9500251-16d2-45b7-bedd-5bb174feb06a-2Online OverDrive CollectionOnline OverDriveeAudiobookAudio Books3falsetrueOverDriveOverDrive MP3 Audiobook, OverDrive ListenAvailable Online
ils:.b17858264.i51130208Rancho Cordova302.13 H437 20071falsefalseDue Feb 20, 2021ranag
ils:.b17858264.i58220094Sutter County Main Branch302.13 HEA1falsefalseOn Shelfsuta
ils:.b17858264.i51130166Elk Grove302.13 H437 20071falsefalseDue Mar 18, 2021elkag
ils:.b17858264.i80728340Folsom Adult302.13 HEA 20071falsefalseDue Mar 13, 2021fola
itype_catalogAdult Book Non-Fiction
WDP CD SPOKEN WD ADULT
last_indexed2021-02-26T11:16:39.612Z
lexile_score-1
literary_formNon Fiction
literary_form_fullNon Fiction
local_callnumber_catalog302.13 H437 2007
owning_library_catalogSacramento Public Library
owning_location_catalogElk Grove
Rancho Cordova
primary_isbn9781400064281
publishDate2007
record_details
Bib IdFormatFormat CategoryEditionLanguagePublisherPublication DatePhysical DescriptionAbridged
overdrive:da87dddc-215f-422a-b435-d29defdee4baeBookeBookEnglishRandom House Publishing Group2007
ils:.b17977459CD AudiobookAudio BooksEnglishRandom House Audio, p2007.7 sound discs (8 hr., 30 min.) : digital ; 4 3/4 in.
overdrive:d9500251-16d2-45b7-bedd-5bb174feb06aeAudiobookAudio BooksEnglishPenguin Random House Audio Publishing Group2007
ils:.b17858264BookBooks1st ed.EnglishRandom House, c2007.291 p. ; 22 cm.
recordtypegrouped_work
scoping_details_catalog
Bib IdItem IdGrouped StatusStatusLocally OwnedAvailableHoldableBookableIn Library Use OnlyLibrary OwnedHoldable PTypesBookable PTypesLocal Url
overdrive:da87dddc-215f-422a-b435-d29defdee4ba-2Checked OutChecked Outfalsefalsetruefalsefalsefalse
ils:.b17977459.i51504091Checked OutChecked Outfalsefalsetruefalsefalsefalse0, 1, 2, 3, 4, 5, 6, 7, 8, 10, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41, 42, 43, 44, 45, 46, 47, 48, 49, 50, 51, 52, 53, 54, 55, 56, 57, 58, 59, 60, 61, 62, 63, 64, 65, 66, 67, 69, 70, 71, 73, 80, 81, 82, 83, 84, 85, 86, 87, 88, 89, 90, 91, 92, 93, 94, 95, 96, 97, 98, 99, 100, 101, 102, 103, 104, 105, 106, 107, 108, 109, 110, 111, 112, 113, 114, 115, 116, 117, 118, 119, 120
overdrive:d9500251-16d2-45b7-bedd-5bb174feb06a-2Available OnlineAvailable Onlinefalsetruetruefalsefalsefalse
ils:.b17858264.i51130208Checked OutChecked Outfalsefalsetruefalsefalsetrue0, 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39
ils:.b17858264.i58220094On ShelfOn Shelffalsetruetruefalsefalsefalse9999
ils:.b17858264.i51130166Checked OutChecked Outfalsefalsetruefalsefalsetrue0, 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39
ils:.b17858264.i80728340Checked OutChecked Outfalsefalsetruefalsefalsefalse9999
subject_facetAudiobooks
Contagion (Social psychology)
Context effects (Psychology)
Memetics
Social psychology
title_displayMade to stick : why some ideas survive and others die
title_fullMade to Stick Why Some Ideas Survive and Others Die
Made to stick : why some ideas survive and others die / Chip Heath & Dan Heath
Made to stick [sound recording] : [why some ideas survive and others die] / Chip Heath and Dan Heath
title_shortMade to stick
title_subwhy some ideas survive and others die
topic_facetBusiness
Contagion (Social psychology)
Context effects (Psychology)
Memetics
Nonfiction
Psychology
Self-Improvement
Social psychology