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Contagious: why things catch on

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Publisher:
Varies, see individual formats and editions
Pub. Date:
2013
Language:
English
Description
The New York Times bestseller that explains why certain products and ideas become popular.

"Jonah Berger knows more about what makes information 'go viral' than anyone in the world." —Daniel Gilbert, author of the bestseller Stumbling on Happiness
What makes things popular? If you said advertising, think again. People don't listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral?

Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He's studied why New York Times articles make the paper's own Most E-mailed list, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children.

In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. Learn how a luxury steakhouse found popularity through the lowly cheesesteak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the most boring products there is: a blender.

Contagious provides specific, actionable techniques for helping information spread—for designing messages, advertisements, and content that people will share. Whether you're a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.
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ISBN:
9781451686579
9781451686593
9781470334413
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Grouping Information

Grouped Work IDaa3de261-45cc-3374-781b-0d7a23afdfc6
Grouping Titlecontagious why things catch on
Grouping Authorjonah berger
Grouping Categorybook
Grouping LanguageEnglish (eng)
Last Grouping Update2024-03-28 02:11:39AM
Last Indexed2024-03-27 02:29:01AM

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Valley Hi-North Laguna
display_description
The New York Times bestseller that explains why certain products and ideas become popular.

"Jonah Berger knows more about what makes information 'go viral' than anyone in the world." —Daniel Gilbert, author of the bestseller Stumbling on Happiness
What makes things popular? If you said advertising, think again. People don't listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral?

Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He's studied why New York Times articles make the paper's own Most E-mailed list, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children.

In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. Learn how a luxury steakhouse found popularity through the lowly cheesesteak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the most boring products there is: a blender.

Contagious provides specific, actionable techniques for helping information spread—for designing messages, advertisements, and content that people will share. Whether you're a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.
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Book
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Audio Books
Books
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Adult Fiction
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2024-03-27T09:29:01.500Z
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local_callnumber_catalog
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owning_library_catalog
Sacramento Public Library
owning_location_catalog
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North Natomas
Orangevale
Valley Hi-North Laguna
primary_isbn
9781451686579
publishDate
2013
publisher
Recorded Books, Inc. by arrangement with Simon and Schuster Audio
Simon & Schuster
recordtype
grouped_work
subject_facet
Consumer behavior
New products
Popularity -- Economic aspects
title_display
Contagious : why things catch on
title_full
Contagious : why things catch on / Jonah Berger
Contagious Why Things Catch On
title_short
Contagious
title_sub
why things catch on
topic_facet
Business
Consumer behavior
Economic aspects
New products
Nonfiction
Popularity
Sociology

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