Predictably irrational: the hidden forces that shape our decisions
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Description
Why do our headaches persist after taking a one-cent aspirin but disappear when we take a 50-cent aspirin? Why does recalling the Ten Commandments reduce our tendency to lie, even when we couldn't possibly be caught? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup? Why do we go back for second helpings at the unlimited buffet, even when our stomachs are already full? And how did we ever start spending $4.15 on a cup of coffee when, just a few years ago, we used to pay less than a dollar? When it comes to making decisions in our lives, we think we're in control. We think we're making smart, rational choices. But are we? In a series of illuminating, often surprising experiments, MIT behavioral economist Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. Blending everyday experience with groundbreaking research, Ariely explains how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities. Not only do we make astonishingly simple mistakes every day, but we make the same types of mistakes, Ariely discovers. We consistently overpay, underestimate, and procrastinate. We fail to understand the profound effects of our emotions on what we want, and we overvalue what we already own. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable-making us predictably irrational. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, Ariely explains how to break through these systematic patterns of thought to make better decisions. Predictably Irrational will change the way we interact with the world-one small decision at a time.
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ISBN:
9780061353239
9780061629532
9780061353246
9780061457852
9780061629532
9780061353246
9780061457852
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Grouping Information
Grouped Work ID | 9e605046-9529-b9f3-9ca9-f481b67adde6 |
---|---|
Grouping Title | predictably irrational the hidden forces that shape our decisions |
Grouping Author | dan ariely |
Grouping Category | book |
Grouping Language | English (eng) |
Last Grouping Update | 2023-12-09 02:08:34AM |
Last Indexed | 2023-12-09 02:26:11AM |
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Jones, Simon
Jones, Simon, 1950-
Jones, Simon, 1950-
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Ariely, Dan
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display_description
Why do our headaches persist after taking a one-cent aspirin but disappear when we take a 50-cent aspirin? Why does recalling the Ten Commandments reduce our tendency to lie, even when we couldn't possibly be caught? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup? Why do we go back for second helpings at the unlimited buffet, even when our stomachs are already full? And how did we ever start spending $4.15 on a cup of coffee when, just a few years ago, we used to pay less than a dollar? When it comes to making decisions in our lives, we think we're in control. We think we're making smart, rational choices. But are we? In a series of illuminating, often surprising experiments, MIT behavioral economist Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. Blending everyday experience with groundbreaking research, Ariely explains how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities. Not only do we make astonishingly simple mistakes every day, but we make the same types of mistakes, Ariely discovers. We consistently overpay, underestimate, and procrastinate. We fail to understand the profound effects of our emotions on what we want, and we overvalue what we already own. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable-making us predictably irrational. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, Ariely explains how to break through these systematic patterns of thought to make better decisions. Predictably Irrational will change the way we interact with the world-one small decision at a time.
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153.83 A698 2010
330.01 A698 2008
CD 330.01 A698 2008
330.01 A698 2008
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Central
Fair Oaks
Valley Hi-North Laguna
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9780061353239
publishDate
2008
2010
2010
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Harper
Harper Audio
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Audiobooks
Business
Compact discs
Consumer behavior
Decision making
Economics
Economics -- Psychological aspects
Judgment
Popular culture
Problem solving
Reasoning
Social sciences
Business
Compact discs
Consumer behavior
Decision making
Economics
Economics -- Psychological aspects
Judgment
Popular culture
Problem solving
Reasoning
Social sciences
title_display
Predictably irrational : the hidden forces that shape our decisions
title_full
Predictably Irrational The Hidden Forces That Shape Our Decisions
Predictably irrational : the hidden forces that shape our decisions / Dan Ariely
Predictably irrational [sound recording] : the hidden forces that shape our decisions / Dan Ariely
The Predictably Irrational : the hidden forces that shape our decisions [electronic resource] / Dan Ariely
Predictably irrational : the hidden forces that shape our decisions / Dan Ariely
Predictably irrational [sound recording] : the hidden forces that shape our decisions / Dan Ariely
The Predictably Irrational : the hidden forces that shape our decisions [electronic resource] / Dan Ariely
title_short
Predictably irrational
title_sub
the hidden forces that shape our decisions
topic_facet
Business
Consumer behavior
Decision making
Economics
Judgment
Nonfiction
Popular culture
Problem solving
Psychological aspects
Reasoning
Social sciences
Sociology
Consumer behavior
Decision making
Economics
Judgment
Nonfiction
Popular culture
Problem solving
Psychological aspects
Reasoning
Social sciences
Sociology
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