Switch: How to Change Things When Change Is Hard

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Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems--the rational mind and the emotional mind--that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort--but if it is overcome, change can come quickly.In Switch, the Heaths show how everyday people--employees and managers, parents and nurses--have united both minds and, as a result, achieved dramatic results: ● The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients.● The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping.● The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.From the Hardcover edition.

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ISBN:
9780385528757
9780307704870
9780739376966
9780307590169
9781410433138
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Grouped Work ID 85c72e68-cc87-37c8-1b70-4c07d9a1cf86
Grouping Title switch how to change things when change is hard
Grouping Author heath chip
Grouping Category book
Last Grouping Update 2019-08-23 01:44:59AM
Last Indexed 2019-08-23 02:32:19AM

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auth_author2 Heath, Dan, 1973-
Kahlenberg, Charles.
author Heath, Chip.
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display_description

Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?

The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems--the rational mind and the emotional mind--that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort--but if it is overcome, change can come quickly.

In Switch, the Heaths show how everyday people--employees and managers, parents and nurses--have united both minds and, as a result, achieved dramatic results:

● The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients.

● The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping.

● The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service

In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.

From the Hardcover edition.

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subject_facet Audiobooks
Change (Psychology)
Compact discs
title_display Switch : how to change things when change is hard
title_full Switch : how to change things when change is hard / Chip Heath and Dan Heath
Switch How to Change Things When Change Is Hard
Switch [sound recording] : [how to change things when change is hard] / Chip Heath & Dan Heath
Switch [text (large print)] : how to change things when change is hard / Chip Heath and Dan Heath
title_short Switch :
title_sub How to Change Things When Change Is Hard
topic_facet Business
Change (Psychology)
Nonfiction
Psychology
Self-Improvement