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A million little bricks: the unofficial illustrated history of the LEGO phenomenon

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Toy of the Year, Toy of the Century, Greatest Toy of All Time . . . there aren't many titles that haven't been bestowed on LEGO toys, and it's not hard to see why. From its inception in the early 1930s right up until today, the LEGO Group's history is as colorful as the toys it makes. Few other playthings share the LEGO brand's creative spirit, educative benefits, resilience, quality, and universal appeal. The LEGO name is now synonymous with playtime, but it wasn't always so. This history charts the birth of the LEGO Group in the workshop of a Danish carpenter and its steady growth as a small, family-run toy manufacturer to its current position as a market-leading, award-winning brand. The company's ever-increasing catalogof products—including the earliest wooden toys, plastic bricks, play themes, and other building systems such as DUPLO, Technic, and MINDSTORMS—are chronicled in detail, alongside the manufacturing process, LEGOLAND parks, licensed toys, and computer games.

Learn all about how LEGO pulled itself out of an economic crisis and embraced technology to make building blocks relevant to twenty-first-century children and discover the vibrant fan community of kids and adults whose conventions, websites, and artwork keep the LEGO spirit alive. As nostalgic as it is contemporary, A Million Little Bricks will have you reminiscing about old Classic Space sets, rummaging through the attic for forgotten Minifigure friends, and playing with whatever LEGO bricks you can get your hands on (even if it means sharing with your kids).

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9781620870549
9781626361188
9781620878675
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Grouping Information

Grouped Work ID850aaba9-89f3-e45d-e077-608613ff0b6a
Grouping Titlemillion little bricks the unofficial illustrated history of the lego phenomenon
Grouping Authorsarah herman
Grouping Categorybook
Grouping LanguageEnglish (eng)
Last Grouping Update2020-10-21 02:28:23AM
Last Indexed2020-10-21 02:56:25AM
Novelist Primary ISBNnone

Solr Details

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display_description

Toy of the Year, Toy of the Century, Greatest Toy of All Time . . . there aren't many titles that haven't been bestowed on LEGO toys, and it's not hard to see why. From its inception in the early 1930s right up until today, the LEGO Group's history is as colorful as the toys it makes. Few other playthings share the LEGO brand's creative spirit, educative benefits, resilience, quality, and universal appeal. The LEGO name is now synonymous with playtime, but it wasn't always so. This history charts the birth of the LEGO Group in the workshop of a Danish carpenter and its steady growth as a small, family-run toy manufacturer to its current position as a market-leading, award-winning brand. The company's ever-increasing catalogof products—including the earliest wooden toys, plastic bricks, play themes, and other building systems such as DUPLO, Technic, and MINDSTORMS—are chronicled in detail, alongside the manufacturing process, LEGOLAND parks, licensed toys, and computer games.

Learn all about how LEGO pulled itself out of an economic crisis and embraced technology to make building blocks relevant to twenty-first-century children and discover the vibrant fan community of kids and adults whose conventions, websites, and artwork keep the LEGO spirit alive. As nostalgic as it is contemporary, A Million Little Bricks will have you reminiscing about old Classic Space sets, rummaging through the attic for forgotten Minifigure friends, and playing with whatever LEGO bricks you can get your hands on (even if it means sharing with your kids).

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subject_facetElectronic books
LEGO koncernen (Denmark)
LEGO toys
Toy industry -- Denmark
Toy industry -- United States
title_displayA million little bricks : the unofficial illustrated history of the LEGO phenomenon
title_fullA Million Little Bricks The Unofficial Illustrated History of the LEGO Phenomenon
A million little bricks : the unofficial illustrated history of the LEGO phenomenon / Sarah Herman
A million little bricks : the unofficial illustrated history of the LEGO phenomenon [electronic resource] / Sarah Herman
title_shortA million little bricks
title_subthe unofficial illustrated history of the LEGO phenomenon
topic_facetAntiques
Business
Electronic books
LEGO toys
Nonfiction
Toy industry