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Ethical chic: the inside story of the companies we think we love

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English
Description

In this age of social activism, pinpoint marketing, and immediate information, consumers demand everything from the coffee, computer, or toothpaste they buy: an affordable, reliable product manufactured by a company that doesn't pollute, saves energy, treats its workers well, and doesn't hurt animals--oh, and that makes them feel cool when they use it. All companies would love to have that kind of reputation, and a handful seem to have achieved it. But do they deserve their haloes? What does it take to become so admired? Can a company make a profit doing so? And how can consumers avoid being tricked by phony marketing? In Ethical Chic, award-winning author Fran Hawthorne takes her investigative-journalism skills--honed from more than two decades as a business journalist--to analyze six favorites: Apple, Starbucks, Trader Joe's, American Apparel, Timberland, and Tom's of Maine.

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ISBN:
9780807000946
9780807000953
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Grouping Information

Grouped Work ID80d3312a-9b68-6e6c-8c76-554dd3d55aa0
Grouping Titleethical chic the inside story of the companies we think we love
Grouping Authorfran hawthorne
Grouping Categorybook
Grouping LanguageEnglish (eng)
Last Grouping Update2021-06-24 02:28:21AM
Last Indexed2021-06-24 03:04:52AM
Novelist Primary ISBNnone

Solr Details

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authorFran Hawthorne
author_displayHawthorne, Fran
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Colonial Heights
detailed_location_catalogCentral
Colonial Heights
display_description

In this age of social activism, pinpoint marketing, and immediate information, consumers demand everything from the coffee, computer, or toothpaste they buy: an affordable, reliable product manufactured by a company that doesn't pollute, saves energy, treats its workers well, and doesn't hurt animals--oh, and that makes them feel cool when they use it. All companies would love to have that kind of reputation, and a handful seem to have achieved it. But do they deserve their haloes? What does it take to become so admired? Can a company make a profit doing so? And how can consumers avoid being tricked by phony marketing? In Ethical Chic, award-winning author Fran Hawthorne takes her investigative-journalism skills--honed from more than two decades as a business journalist--to analyze six favorites: Apple, Starbucks, Trader Joe's, American Apparel, Timberland, and Tom's of Maine.

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eBook
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eBook
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ils:.b21112319BookBooksEnglishBeacon Press, c2012.xxvi, 181 p. ; 24 cm.
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subject_facetBrand loyalty -- United States -- Case studies
Business ethics -- United States -- Case studies
Corporate image -- United States -- Case studies
Corporations -- Moral and ethical aspects -- United States -- Case studies
Social responsibility of business -- United States -- Case studies
title_displayEthical chic : the inside story of the companies we think we love
title_fullEthical Chic The Inside Story of the Companies We Think We Love
Ethical chic : the inside story of the companies we think we love / Fran Hawthorne
title_shortEthical chic
title_subthe inside story of the companies we think we love
topic_facetBrand loyalty
Business
Business ethics
Corporate image
Corporations
Moral and ethical aspects
Nonfiction
Social responsibility of business