Becoming Trader Joe
Description
Build an iconic shopping experience that your customers love-and a work environment that your employees love being a part of-using this blueprint from Trader Joe's visionary founder, Joe Coulombe. Infuse your organization with a distinct personality and culture that draws customers in a way that simply competing on price cannot. Joe Coulombe founded what would become Trader Joe's in the late 1960s and helped shape it into the beloved, quirky food chain it is today. Realizing early on that he could not compete and win by playing the same game his bigger competitors were playing, he decided to build a store for educated people of somewhat modest means. He brought in unusual products from around the world and promoted them in the Fearless Flyer, providing customers with background on how they were sourced and their nutritional value. He also gave the stores a tiki theme to reinforce the exotic trader ship concept with employees wearing Hawaiian shirts. In this way, Joe laid down a blueprint for other business owners to follow to build their own unique shopping experience that customers love, and a work environment that employees love being a part of. In Becoming Trader Joe, Joe shares the lessons he learned by challenging the status quo and rethinking the way a business operates. He shows readers of all types: - How moving from a pure analytical approach to a more creative, problem-solving approach can drive innovation. - How finding an affluent niche of passionate customers can be a better strategy than competing on price and volume. - How questioning all aspects of the way you do business leads to powerful results. - How to build a business around your values and identity.
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ISBN:
9781400225422
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Grouping Information
Grouped Work ID | 7f4498d6-79ab-915e-0b67-e8ef978ae523 |
---|---|
Grouping Title | becoming trader joe |
Grouping Author | joe coulombe |
Grouping Category | book |
Grouping Language | English (eng) |
Last Grouping Update | 2023-11-23 02:33:59AM |
Last Indexed | 2024-05-01 04:23:16AM |
Solr Fields
accelerated_reader_point_value
0
accelerated_reader_reading_level
0
auth_author2
Smeby, Mark
author
Coulombe, Joe
author2-role
Smeby, Mark,reader
hoopla digital
hoopla digital
author_display
Coulombe, Joe
display_description
Build an iconic shopping experience that your customers love-and a work environment that your employees love being a part of-using this blueprint from Trader Joe's visionary founder, Joe Coulombe. Infuse your organization with a distinct personality and culture that draws customers in a way that simply competing on price cannot. Joe Coulombe founded what would become Trader Joe's in the late 1960s and helped shape it into the beloved, quirky food chain it is today. Realizing early on that he could not compete and win by playing the same game his bigger competitors were playing, he decided to build a store for educated people of somewhat modest means. He brought in unusual products from around the world and promoted them in the Fearless Flyer, providing customers with background on how they were sourced and their nutritional value. He also gave the stores a tiki theme to reinforce the exotic trader ship concept with employees wearing Hawaiian shirts. In this way, Joe laid down a blueprint for other business owners to follow to build their own unique shopping experience that customers love, and a work environment that employees love being a part of. In Becoming Trader Joe, Joe shares the lessons he learned by challenging the status quo and rethinking the way a business operates. He shows readers of all types: - How moving from a pure analytical approach to a more creative, problem-solving approach can drive innovation. - How finding an affluent niche of passionate customers can be a better strategy than competing on price and volume. - How questioning all aspects of the way you do business leads to powerful results. - How to build a business around your values and identity.
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eAudiobook
format_category_catalog
Audio Books
eBook
eBook
id
7f4498d6-79ab-915e-0b67-e8ef978ae523
isbn
9781400225422
last_indexed
2024-05-01T11:23:16.687Z
lexile_score
-1
literary_form
Other
literary_form_full
Other
primary_isbn
9781400225422
publishDate
2021
publisher
HarperCollins Leadership
recordtype
grouped_work
subject_facet
Business
title_display
Becoming Trader Joe
title_full
Becoming Trader Joe [electronic resource] / Joe Coulombe
title_short
Becoming Trader Joe
topic_facet
Business
Solr Details Tables
item_details
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hoopla:MWT13781193 | Online Hoopla Collection | Online Hoopla | eAudiobook | Audio Books | 1 | false | true | Hoopla | https://www.hoopladigital.com/title/13775343?utm_source=MARC&Lid=hh4435 | Available Online |
record_details
Bib Id | Format | Format Category | Edition | Language | Publisher | Publication Date | Physical Description | Abridged |
---|---|---|---|---|---|---|---|---|
hoopla:MWT13781193 | eAudiobook | Audio Books | Unabridged | English | HarperCollins Leadership | 2021 | 1 online resource (1 audio file (7hr., 33 min.)) : digital. |
scoping_details_catalog
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hoopla:MWT13781193 | Available Online | Available Online | false | true | false | false | false | false |