A crowdfunder's strategy guide: build a better business by building community
Description
More Than Money
Jamey Stegmaier knows crowdfunding. He's a veteran of seven successful Kickstarter campaigns (and counting) that have raised over $1.4 million, and he's the proprietor of the widely read Kickstarter Lessons blog. In this book he offers a comprehensive guide to crowdfunding, demonstrating that it can be a powerful way for entrepreneurs to grow their businesses by building community and putting their customers first.
This book includes over forty stories of inspiring successes and sobering disasters. Stegmaier uses these examples to demonstrate how to (and how not to) prepare for a campaign, grow a fan base, structure a pitch, find new backers, and execute many other crucially important "nuts and bolts" elements of a successful crowdfunding project.
But Stegmaier emphasizes that the benefits of crowdfunding are much more about the "crowd" than the "funding." He shows that if you treat your backers as people, not pocketbooks—communicate regularly and transparently with them, ask their opinions, attend to their needs—they'll become advocates as well as funders, exponentially increasing your project's chances of succeeding.
Jamey Stegmaier knows crowdfunding. He's a veteran of seven successful Kickstarter campaigns (and counting) that have raised over $1.4 million, and he's the proprietor of the widely read Kickstarter Lessons blog. In this book he offers a comprehensive guide to crowdfunding, demonstrating that it can be a powerful way for entrepreneurs to grow their businesses by building community and putting their customers first.
This book includes over forty stories of inspiring successes and sobering disasters. Stegmaier uses these examples to demonstrate how to (and how not to) prepare for a campaign, grow a fan base, structure a pitch, find new backers, and execute many other crucially important "nuts and bolts" elements of a successful crowdfunding project.
But Stegmaier emphasizes that the benefits of crowdfunding are much more about the "crowd" than the "funding." He shows that if you treat your backers as people, not pocketbooks—communicate regularly and transparently with them, ask their opinions, attend to their needs—they'll become advocates as well as funders, exponentially increasing your project's chances of succeeding.
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ISBN:
9781626564084
9781626564107
9781626564107
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Grouping Information
Grouped Work ID | 5d96655e-3901-f199-75b5-e9f1c4c37de8 |
---|---|
Grouping Title | crowdfunders strategy guide build a better business |
Grouping Author | jamey stegmaier |
Grouping Category | book |
Grouping Language | English (eng) |
Last Grouping Update | 2024-04-26 02:10:38AM |
Last Indexed | 2024-04-26 02:21:04AM |
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Stegmaier, Jamey
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Stegmaier, Jamey
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Carmichael
Rancho Cordova
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display_description
More Than Money
Jamey Stegmaier knows crowdfunding. He's a veteran of seven successful Kickstarter campaigns (and counting) that have raised over $1.4 million, and he's the proprietor of the widely read Kickstarter Lessons blog. In this book he offers a comprehensive guide to crowdfunding, demonstrating that it can be a powerful way for entrepreneurs to grow their businesses by building community and putting their customers first.
This book includes over forty stories of inspiring successes and sobering disasters. Stegmaier uses these examples to demonstrate how to (and how not to) prepare for a campaign, grow a fan base, structure a pitch, find new backers, and execute many other crucially important "nuts and bolts" elements of a successful crowdfunding project.
But Stegmaier emphasizes that the benefits of crowdfunding are much more about the "crowd" than the "funding." He shows that if you treat your backers as people, not pocketbooks—communicate regularly and transparently with them, ask their opinions, attend to their needs—they'll become advocates as well as funders, exponentially increasing your project's chances of succeeding.
Jamey Stegmaier knows crowdfunding. He's a veteran of seven successful Kickstarter campaigns (and counting) that have raised over $1.4 million, and he's the proprietor of the widely read Kickstarter Lessons blog. In this book he offers a comprehensive guide to crowdfunding, demonstrating that it can be a powerful way for entrepreneurs to grow their businesses by building community and putting their customers first.
This book includes over forty stories of inspiring successes and sobering disasters. Stegmaier uses these examples to demonstrate how to (and how not to) prepare for a campaign, grow a fan base, structure a pitch, find new backers, and execute many other crucially important "nuts and bolts" elements of a successful crowdfunding project.
But Stegmaier emphasizes that the benefits of crowdfunding are much more about the "crowd" than the "funding." He shows that if you treat your backers as people, not pocketbooks—communicate regularly and transparently with them, ask their opinions, attend to their needs—they'll become advocates as well as funders, exponentially increasing your project's chances of succeeding.
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Books
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Adult Book Non-Fiction
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2024-04-26T09:21:04.332Z
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Non Fiction
local_callnumber_catalog
658.15224 S817 2015
owning_library_catalog
Sacramento Public Library
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Carmichael
Rancho Cordova
Rancho Cordova
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9781626564084
publishDate
2015
publisher
Berrett-Koehler Publishers
recordtype
grouped_work
subject_facet
New business enterprises
New business enterprises -- Management
New business enterprises -- Management
title_display
A crowdfunder's strategy guide : build a better business by building community
title_full
A Crowdfunder's Strategy Guide Build a Better Business by Building Community
A crowdfunder's strategy guide : build a better business by building community / by Jamey Stegmaier
A crowdfunder's strategy guide : build a better business by building community / by Jamey Stegmaier
title_short
A crowdfunder's strategy guide
title_sub
build a better business by building community
topic_facet
Business
Management
New business enterprises
Nonfiction
Management
New business enterprises
Nonfiction
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