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A crowdfunder's strategy guide: build a better business by building community

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Pub. Date:
2015.
Language:
English
Description
More Than MoneyJamey Stegmaier knows crowdfunding. He's a veteran of seven successful Kickstarter campaigns (and counting) that have raised over $1.4 million, and he's the proprietor of the widely read Kickstarter Lessons blog. In this book he offers a comprehensive guide to crowdfunding, demonstrating that it can be a powerful way for entrepreneurs to grow their businesses by building community and putting their customers first.This book includes over forty stories of inspiring successes and sobering disasters. Stegmaier uses these examples to demonstrate how to (and how not to) prepare for a campaign, grow a fan base, structure a pitch, find new backers, and execute many other crucially important "nuts and bolts" elements of a successful crowdfunding project.But Stegmaier emphasizes that the benefits of crowdfunding are much more about the "crowd" than the "funding." He shows that if you treat your backers as people, not pocketbooks—communicate regularly and transparently with them, ask their opinions, attend to their needs—they'll become advocates as well as funders, exponentially increasing your project's chances of succeeding.
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ISBN:
9781626564084
9781626564107
9781626567603
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Grouping Information

Grouped Work ID5d96655e-3901-f199-75b5-e9f1c4c37de8
Grouping Titlecrowdfunders strategy guide build a better business
Grouping Authorjamey stegmaier
Grouping Categorybook
Grouping LanguageEnglish (eng)
Last Grouping Update2020-10-27 02:35:09AM
Last Indexed2020-10-27 03:01:21AM
Novelist Primary ISBNnone

Solr Details

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South Natomas
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display_descriptionMore Than Money
Jamey Stegmaier knows crowdfunding. He's a veteran of seven successful Kickstarter campaigns (and counting) that have raised over $1.4 million, and he's the proprietor of the widely read Kickstarter Lessons blog. In this book he offers a comprehensive guide to crowdfunding, demonstrating that it can be a powerful way for entrepreneurs to grow their businesses by building community and putting their customers first.
This book includes over forty stories of inspiring successes and sobering disasters. Stegmaier uses these examples to demonstrate how to (and how not to) prepare for a campaign, grow a fan base, structure a pitch, find new backers, and execute many other crucially important "nuts and bolts" elements of a successful crowdfunding project.
But Stegmaier emphasizes that the benefits of crowdfunding are much more about the "crowd" than the "funding." He shows that if you treat your backers as people, not pocketbooks—communicate regularly and transparently with them, ask their opinions, attend to their needs—they'll become advocates as well as funders, exponentially increasing your project's chances of succeeding.
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subject_facetElectronic books
New business enterprises
New business enterprises -- Management
title_displayA crowdfunder's strategy guide : build a better business by building community
title_fullA Crowdfunder's Strategy Guide Build a Better Business by Building Community
A crowdfunder's strategy guide : build a better business by building community / by Jamey Stegmaier
A crowdfunder's strategy guide : build a better business by building community [electronic resource] / Jamey Stegmaier
title_shortA crowdfunder's strategy guide
title_subbuild a better business by building community
topic_facetBusiness
Electronic books
Management
New business enterprises
Nonfiction