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A crowdfunder's strategy guide: build a better business by building community

Book Cover
Average Rating
Publisher:
Berrett-Koehler Publishers
Pub. Date:
2015
Language:
English
Description
More Than Money
Jamey Stegmaier knows crowdfunding. He's a veteran of seven successful Kickstarter campaigns (and counting) that have raised over $1.4 million, and he's the proprietor of the widely read Kickstarter Lessons blog. In this book he offers a comprehensive guide to crowdfunding, demonstrating that it can be a powerful way for entrepreneurs to grow their businesses by building community and putting their customers first.
This book includes over forty stories of inspiring successes and sobering disasters. Stegmaier uses these examples to demonstrate how to (and how not to) prepare for a campaign, grow a fan base, structure a pitch, find new backers, and execute many other crucially important "nuts and bolts" elements of a successful crowdfunding project.
But Stegmaier emphasizes that the benefits of crowdfunding are much more about the "crowd" than the "funding." He shows that if you treat your backers as people, not pocketbooks—communicate regularly and transparently with them, ask their opinions, attend to their needs—they'll become advocates as well as funders, exponentially increasing your project's chances of succeeding.
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ISBN:
9781626564084
9781626564107
9781626567603
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Grouping Information

Grouped Work ID5d96655e-3901-f199-75b5-e9f1c4c37de8
Grouping Titlecrowdfunders strategy guide build a better business
Grouping Authorjamey stegmaier
Grouping Categorybook
Grouping LanguageEnglish (eng)
Last Grouping Update2022-10-07 02:08:38AM
Last Indexed2022-10-07 02:47:25AM

Solr Fields

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Lucas, Mitchell
author
Stegmaier, Jamey
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Lucas, Mitchell,narrator
hoopla digital
author_display
Stegmaier, Jamey
available_at_catalog
Carmichael
South Natomas
detailed_location_catalog
Carmichael
South Natomas
display_description
More Than Money
Jamey Stegmaier knows crowdfunding. He's a veteran of seven successful Kickstarter campaigns (and counting) that have raised over $1.4 million, and he's the proprietor of the widely read Kickstarter Lessons blog. In this book he offers a comprehensive guide to crowdfunding, demonstrating that it can be a powerful way for entrepreneurs to grow their businesses by building community and putting their customers first.
This book includes over forty stories of inspiring successes and sobering disasters. Stegmaier uses these examples to demonstrate how to (and how not to) prepare for a campaign, grow a fan base, structure a pitch, find new backers, and execute many other crucially important "nuts and bolts" elements of a successful crowdfunding project.
But Stegmaier emphasizes that the benefits of crowdfunding are much more about the "crowd" than the "funding." He shows that if you treat your backers as people, not pocketbooks—communicate regularly and transparently with them, ask their opinions, attend to their needs—they'll become advocates as well as funders, exponentially increasing your project's chances of succeeding.
format_catalog
Book
eAudiobook
eBook
format_category_catalog
Audio Books
Books
eBook
id
5d96655e-3901-f199-75b5-e9f1c4c37de8
isbn
9781626564084
9781626564107
9781626567603
itype_catalog
Adult Book Non-Fiction
last_indexed
2022-10-07T09:47:25.180Z
lexile_score
-1
literary_form
Non Fiction
literary_form_full
Non Fiction
local_callnumber_catalog
658.15224 S817 2015
owning_library_catalog
Sacramento Public Library
owning_location_catalog
Carmichael
South Natomas
primary_isbn
9781626564084
publishDate
2015
publisher
Berrett-Koehler Publishers
recordtype
grouped_work
subject_facet
Electronic books
New business enterprises
New business enterprises -- Management
title_display
A crowdfunder's strategy guide : build a better business by building community
title_full
A Crowdfunder's Strategy Guide Build a Better Business by Building Community
A crowdfunder's strategy guide : build a better business by building community / by Jamey Stegmaier
A crowdfunder's strategy guide : build a better business by building community [electronic resource] / Jamey Stegmaier
title_short
A crowdfunder's strategy guide
title_sub
build a better business by building community
topic_facet
Business
Electronic books
Management
New business enterprises
Nonfiction

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