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Barrel-aged stout and selling out: Goose Island, Anheuser-Busch, and how craft beer became big business

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Goose Island opened as a family-owned Chicago brewpub in the late 1980s, and it soon became one of the most inventive breweries in the world. In the golden age of light, bland and cheap beers, John Hall and his son Greg brought European flavors to America. With distribution in two dozen states, two brewpubs and status as one of the 20 biggest breweries in the United States, Goose Island became an American success story and was a champion of craft beer. Then, on March 28, 2011, the Halls sold the brewery to Anheuser-Busch InBev, maker of Budweiser, the least craft-like beer imaginable. The sale forced the industry to reckon with craft beer's mainstream appeal and a popularity few envisioned. Josh Noel broke the news of the sale in the Chicago Tribune, and he covered the resulting backlash from Chicagoans and beer fanatics across the country as the discussion escalated into an intellectual craft beer war. Anheuser-Busch has since bought four other craft breweries, and from among the outcry rises a question that Noel addresses through personal anecdotes from industry leaders: how should a brewery grow?

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ISBN:
9781613737217
9781541497498
9781613737248
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Grouping Information

Grouped Work ID47167a58-f07a-9dcf-5d6a-a59dd450b0a6
Grouping Titlebarrel aged stout and selling out goose island anheuser busch and how craft beer became big business
Grouping Authorjosh noel
Grouping Categorybook
Grouping LanguageEnglish (eng)
Last Grouping Update2020-10-30 06:00:22AM
Last Indexed2020-10-30 06:10:27AM
Novelist Primary ISBNnone

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Goose Island opened as a family-owned Chicago brewpub in the late 1980s, and it soon became one of the most inventive breweries in the world. In the golden age of light, bland and cheap beers, John Hall and his son Greg brought European flavors to America. With distribution in two dozen states, two brewpubs and status as one of the 20 biggest breweries in the United States, Goose Island became an American success story and was a champion of craft beer. Then, on March 28, 2011, the Halls sold the brewery to Anheuser-Busch InBev, maker of Budweiser, the least craft-like beer imaginable. The sale forced the industry to reckon with craft beer's mainstream appeal and a popularity few envisioned. Josh Noel broke the news of the sale in the Chicago Tribune, and he covered the resulting backlash from Chicagoans and beer fanatics across the country as the discussion escalated into an intellectual craft beer war. Anheuser-Busch has since bought four other craft breweries, and from among the outcry rises a question that Noel addresses through personal anecdotes from industry leaders: how should a brewery grow?

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subject_facetAnheuser-Busch, Inc
Beer industry -- United States
Electronic books
Goose Island Brewery
Microbreweries -- United States
title_displayBarrel-aged stout and selling out : Goose Island, Anheuser-Busch, and how craft beer became big business
title_fullBarrel-Aged Stout and Selling Out Goose Island, Anheuser-Busch, and How Craft Beer Became Big Business
Barrel-aged stout and selling out : Goose Island, Anheuser-Busch, and how craft beer became big business / Josh Noel
Barrel-aged stout and selling out : Goose Island, Anheuser-Busch, and how craft beer became big business [electronic resource] / Josh Noel
title_shortBarrel-aged stout and selling out
title_subGoose Island, Anheuser-Busch, and how craft beer became big business
topic_facetBeer industry
Business
Cooking & Food
Economics
Electronic books
Microbreweries
Nonfiction