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The irresistible offer: how to sell your product or service in 3 seconds or less

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The marketing methods of the past are losing effectiveness as consumers are getting smarter and smarter and have less and less time. What is needed is a new way of doing business, a method that is simultaneously socially responsible and far more effective than "old marketing." This new way is The Irresistible Offer.

When Domino's Pizza gave their customers an offer they couldn't refuse, "30 minutes or less" or the pizza was free, Domino's grew from a single store to a $4 billion chain. New marketing guru Mark Joyner defines and explains this revolutionary selling philosophy and helps you apply it to your own business. He examines the elements that make up The Irresistible Offer and presents a formula for creating one of your own and tools to help you estimate the effectiveness of your offer in advance.

The clock is ticking. Don't manipulate your customer. Manipulate your offer instead so customers find it, and your company, truly irresistible!

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ISBN:
9780471738947
9781469094601
9781596599406
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Grouping Information

Grouped Work ID44ef353b-5aa9-3e6a-48cf-d94e4b6bd804
Grouping Titleirresistible offer how to sell your product or service in 3 seconds or less
Grouping Authormark joyner
Grouping Categorybook
Grouping LanguageEnglish (eng)
Last Grouping Update2021-03-03 02:27:12AM
Last Indexed2021-03-03 02:58:39AM
Novelist Primary ISBNnone

Solr Details

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display_description

The marketing methods of the past are losing effectiveness as consumers are getting smarter and smarter and have less and less time. What is needed is a new way of doing business, a method that is simultaneously socially responsible and far more effective than "old marketing." This new way is The Irresistible Offer.

When Domino's Pizza gave their customers an offer they couldn't refuse, "30 minutes or less" or the pizza was free, Domino's grew from a single store to a $4 billion chain. New marketing guru Mark Joyner defines and explains this revolutionary selling philosophy and helps you apply it to your own business. He examines the elements that make up The Irresistible Offer and presents a formula for creating one of your own and tools to help you estimate the effectiveness of your offer in advance.

The clock is ticking. Don't manipulate your customer. Manipulate your offer instead so customers find it, and your company, truly irresistible!

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2011
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ils:.b17654129BookBooksEnglishWiley, c2005.xx, 219 p. ; 23 cm.
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seriesYour coach in a box
series_with_volumeYour coach in a box|
subject_facetMarketing
Selling
title_displayThe irresistible offer : how to sell your product or service in 3 seconds or less
title_fullThe Irresistible Offer How to Sell Your Product or Service in 3 Seconds or Less
The irresistible offer : how to sell your product or service in 3 seconds or less / Mark Joyner
The irresistible offer : how to sell your product or service in 3 seconds or less [electronic resource] / Mark Joyner
title_shortThe irresistible offer
title_subhow to sell your product or service in 3 seconds or less
topic_facetBusiness
Marketing
Nonfiction
Sales & Marketing
Selling