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Players: the story of sports and money, and the visionaries who fought to create a revolution

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Average Rating
Publisher:
Varies, see individual formats and editions
Pub. Date:
2016
Language:
English
Description
For fans of Michael Lewis, the astounding untold story of how professional sports transformed, in the span of a single generation, from a cottage industry into a massive global business. In the cash-soaked world of contemporary sports, where every season brings news of higher salaries, endorsement deals, and television contracts, it is mind-boggling to remember that as recently as the 1970's elite athletes earned so little money that many were forced to work second jobs in the off-season to make ends meet. Roger Staubach, for example, made only $25,000 in his first season as the starting quarterback of the Dallas Cowboys and wound up selling commercial real estate in the summer. Today, when Fortune reports that every athlete on its Top 50 list makes more than $20 million per year, it's clear that a complete reversal of power occurred under our eyes. Players is the first book to chronicle the astonishing business story behind modern sports - a true revolution that moved the athletes from the bottom of the financial pyramid to the top. It started in 1960, when a Cleveland lawyer named Mark McCormack convinced a golfer named Arnold Palmer to sign with him. Within a few years, McCormack raised Palmer's annual income off the course from $5,000 to $500,000 and forever changed the landscape of the sports industry. Futterman introduces a wide-ranging cast of characters to tell the story of athletes, agents, TV executives, coaches, and owners who together created the dominating and multifaceted industry we know today. Players is a riveting, fly-on-the-wall account of the creation and rise of the modern sports world and the people who fought to make it happen. From landmark moments such as the 1973 Wimbledon boycott and baseball pitcher Catfish Hunter's battle to become MLB's first free agent to the outsize influence of companies like IMG, Nike, and ESPN, this fascinating book details the wild evolution of sports into the extravaganza we experience today and the inevitable trade-offs those changes have wrought.
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ISBN:
9781476716954
9781508212843
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Grouping Information

Grouped Work ID3b39935a-a13e-d54f-c53d-4a06c5cac94c
Grouping Titleplayers the story of sports and money and the visionaries who fought to create a revolution
Grouping Authormatthew futterman
Grouping Categorybook
Grouping LanguageEnglish (eng)
Last Grouping Update2024-05-29 02:14:03AM
Last Indexed2024-05-29 02:27:42AM

Solr Fields

accelerated_reader_point_value
0
accelerated_reader_reading_level
0
auth_author2
Newbern, George
author
Futterman, Matthew
author2-role
Newbern, George,reader
hoopla digital
author_display
Futterman, Matthew
available_at_catalog
Central
Elk Grove
detailed_location_catalog
Central
Elk Grove
display_description
For fans of Michael Lewis, the astounding untold story of how professional sports transformed, in the span of a single generation, from a cottage industry into a massive global business. In the cash-soaked world of contemporary sports, where every season brings news of higher salaries, endorsement deals, and television contracts, it is mind-boggling to remember that as recently as the 1970's elite athletes earned so little money that many were forced to work second jobs in the off-season to make ends meet. Roger Staubach, for example, made only $25,000 in his first season as the starting quarterback of the Dallas Cowboys and wound up selling commercial real estate in the summer. Today, when Fortune reports that every athlete on its Top 50 list makes more than $20 million per year, it's clear that a complete reversal of power occurred under our eyes. Players is the first book to chronicle the astonishing business story behind modern sports - a true revolution that moved the athletes from the bottom of the financial pyramid to the top. It started in 1960, when a Cleveland lawyer named Mark McCormack convinced a golfer named Arnold Palmer to sign with him. Within a few years, McCormack raised Palmer's annual income off the course from $5,000 to $500,000 and forever changed the landscape of the sports industry. Futterman introduces a wide-ranging cast of characters to tell the story of athletes, agents, TV executives, coaches, and owners who together created the dominating and multifaceted industry we know today. Players is a riveting, fly-on-the-wall account of the creation and rise of the modern sports world and the people who fought to make it happen. From landmark moments such as the 1973 Wimbledon boycott and baseball pitcher Catfish Hunter's battle to become MLB's first free agent to the outsize influence of companies like IMG, Nike, and ESPN, this fascinating book details the wild evolution of sports into the extravaganza we experience today and the inevitable trade-offs those changes have wrought.
format_catalog
Book
eAudiobook
format_category_catalog
Audio Books
Books
eBook
id
3b39935a-a13e-d54f-c53d-4a06c5cac94c
isbn
9781476716954
9781508212843
itype_catalog
Adult Book Non-Fiction
last_indexed
2024-05-29T09:27:42.695Z
lexile_score
-1
literary_form
Non Fiction
literary_form_full
Non Fiction
local_callnumber_catalog
338.47796 F996 2016
owning_library_catalog
Sacramento Public Library
owning_location_catalog
Central
Elk Grove
primary_isbn
9781476716954
publishDate
2016
publisher
Simon & Schuster Audio
Simon and Schuster
recordtype
grouped_work
subject_facet
Athletes -- Salaries, etc. -- United States
Business
Economics
History
Sports
Sports -- Economic aspects
title_display
Players : the story of sports and money, and the visionaries who fought to create a revolution
title_full
Players : the story of sports and money, and the visionaries who fought to create a revolution / Matthew Futterman
Players : the story of sports and money--and the visionaries who fought to create a revolution [electronic resource] / Matthew Futterman
title_short
Players
title_sub
the story of sports and money, and the visionaries who fought to create a revolution
topic_facet
Athletes
Business
Economic aspects
Economics
History
Salaries, etc
Sports

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record_details

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