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Win bigly: persuasion in a world where facts don't matter

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NEW YORK TIMES BESTSELLER

The New York Times bestseller that explains one of the most important perceptual shifts in the history of humankind


Scott Adams was one of the earliest public figures to predict Donald Trump’s election. The mainstream media regarded Trump as a lucky clown, but Adams – best known as “the guy who created Dilbert” — recognized a level of persuasion you only see once in a generation. We’re hardwired to respond to emotion, not reason, and Trump knew exactly which emotional buttons to push.
 
The point isn’t whether Trump was right or wrong, good or bad. Adams goes beyond politics to look at persuasion tools that can work in any setting—the same ones Adams saw in Steve Jobs when he invested in Apple decades ago. Win Bigly is a field guide for persuading others in any situation—or resisting the tactics of emotional persuasion when they’re used on you. 
 
This revised edition features a bonus chapter that assesses just how well Adams foresaw the outcomes of Trump’s tactics with North Korea, the NFL protesters, Congress, and more.
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ISBN:
9780735219717
9780525523048
9780735219724
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Grouped Work ID29f7ef49-640a-0bc0-1fca-46a84ffe7475
Grouping Titlewin bigly persuasion in a world where facts don t matter
Grouping Authorscott adams
Grouping Categorybook
Grouping LanguageEnglish (eng)
Last Grouping Update2021-12-07 21:16:08PM
Last Indexed2021-12-07 21:52:03PM
Novelist Primary ISBN9780735219717

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display_descriptionNEW YORK TIMES BESTSELLER

The New York Times bestseller that explains one of the most important perceptual shifts in the history of humankind


Scott Adams was one of the earliest public figures to predict Donald Trump’s election. The mainstream media regarded Trump as a lucky clown, but Adams – best known as “the guy who created Dilbert” — recognized a level of persuasion you only see once in a generation. We’re hardwired to respond to emotion, not reason, and Trump knew exactly which emotional buttons to push.
 
The point isn’t whether Trump was right or wrong, good or bad. Adams goes beyond politics to look at persuasion tools that can work in any setting—the same ones Adams saw in Steve Jobs when he invested in Apple decades ago. Win Bigly is a field guide for persuading others in any situation—or resisting the tactics of emotional persuasion when they’re used on you. 
 
This revised edition features a bonus chapter that assesses just how well Adams foresaw the outcomes of Trump’s tactics with North Korea, the NFL protesters, Congress, and more.
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subject_facetBlogs -- United States
Deception -- United States
Persuasion (Psychology)
Social psychology -- United States
Trump, Donald, -- 1946-
Truthfulness and falsehood -- United States
title_displayWin bigly : persuasion in a world where facts don't matter
title_fullWin Bigly Persuasion in a World Where Facts Don't Matter
Win bigly : persuasion in a world where facts don't matter / Scott Adams
title_shortWin bigly
title_subpersuasion in a world where facts don't matter
topic_facetBlogs
Deception
Humor (Nonfiction)
Nonfiction
Persuasion (Psychology)
Politics
Psychology
Social psychology
Trump, Donald
Truthfulness and falsehood