Win bigly: persuasion in a world where facts don't matter
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Description
NEW YORK TIMES BESTSELLER
The New York Times bestseller that explains one of the most important perceptual shifts in the history of humankind
Scott Adams was one of the earliest public figures to predict Donald Trump’s election. The mainstream media regarded Trump as a lucky clown, but Adams – best known as “the guy who created Dilbert” — recognized a level of persuasion you only see once in a generation. We’re hardwired to respond to emotion, not reason, and Trump knew exactly which emotional buttons to push.
The point isn’t whether Trump was right or wrong, good or bad. Adams goes beyond politics to look at persuasion tools that can work in any setting—the same ones Adams saw in Steve Jobs when he invested in Apple decades ago. Win Bigly is a field guide for persuading others in any situation—or resisting the tactics of emotional persuasion when they’re used on you.
This revised edition features a bonus chapter that assesses just how well Adams foresaw the outcomes of Trump’s tactics with North Korea, the NFL protesters, Congress, and more.
The New York Times bestseller that explains one of the most important perceptual shifts in the history of humankind
Scott Adams was one of the earliest public figures to predict Donald Trump’s election. The mainstream media regarded Trump as a lucky clown, but Adams – best known as “the guy who created Dilbert” — recognized a level of persuasion you only see once in a generation. We’re hardwired to respond to emotion, not reason, and Trump knew exactly which emotional buttons to push.
The point isn’t whether Trump was right or wrong, good or bad. Adams goes beyond politics to look at persuasion tools that can work in any setting—the same ones Adams saw in Steve Jobs when he invested in Apple decades ago. Win Bigly is a field guide for persuading others in any situation—or resisting the tactics of emotional persuasion when they’re used on you.
This revised edition features a bonus chapter that assesses just how well Adams foresaw the outcomes of Trump’s tactics with North Korea, the NFL protesters, Congress, and more.
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ISBN:
9780735219717
9780525523048
9780735219724
9780525523048
9780735219724
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Grouping Information
| Grouped Work ID | 29f7ef49-640a-0bc0-1fca-46a84ffe7475 |
|---|---|
| Grouping Title | win bigly persuasion in a world where facts don t matter |
| Grouping Author | scott adams |
| Grouping Category | book |
| Grouping Language | English (eng) |
| Last Grouping Update | 2023-12-10 03:30:30AM |
| Last Indexed | 2023-12-09 02:26:11AM |
Solr Fields
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Adams, Scott, 1957-
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Adams, Scott
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display_description
NEW YORK TIMES BESTSELLER
The New York Times bestseller that explains one of the most important perceptual shifts in the history of humankind
Scott Adams was one of the earliest public figures to predict Donald Trump’s election. The mainstream media regarded Trump as a lucky clown, but Adams – best known as “the guy who created Dilbert” — recognized a level of persuasion you only see once in a generation. We’re hardwired to respond to emotion, not reason, and Trump knew exactly which emotional buttons to push.
The point isn’t whether Trump was right or wrong, good or bad. Adams goes beyond politics to look at persuasion tools that can work in any setting—the same ones Adams saw in Steve Jobs when he invested in Apple decades ago. Win Bigly is a field guide for persuading others in any situation—or resisting the tactics of emotional persuasion when they’re used on you.
This revised edition features a bonus chapter that assesses just how well Adams foresaw the outcomes of Trump’s tactics with North Korea, the NFL protesters, Congress, and more.
The New York Times bestseller that explains one of the most important perceptual shifts in the history of humankind
Scott Adams was one of the earliest public figures to predict Donald Trump’s election. The mainstream media regarded Trump as a lucky clown, but Adams – best known as “the guy who created Dilbert” — recognized a level of persuasion you only see once in a generation. We’re hardwired to respond to emotion, not reason, and Trump knew exactly which emotional buttons to push.
The point isn’t whether Trump was right or wrong, good or bad. Adams goes beyond politics to look at persuasion tools that can work in any setting—the same ones Adams saw in Steve Jobs when he invested in Apple decades ago. Win Bigly is a field guide for persuading others in any situation—or resisting the tactics of emotional persuasion when they’re used on you.
This revised edition features a bonus chapter that assesses just how well Adams foresaw the outcomes of Trump’s tactics with North Korea, the NFL protesters, Congress, and more.
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Audio Books
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9780735219717
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Adult Book Non-Fiction
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Non Fiction
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Non Fiction
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303.3 A217 2017
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Sacramento Public Library
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Central
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9780735219717
publishDate
2017
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Books on Tape
Penguin Publishing Group
Portfolio HC
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Portfolio HC
recordtype
grouped_work
subject_facet
Blogs -- United States
Deception -- United States
Persuasion (Psychology)
Social psychology -- United States
Trump, Donald, -- 1946-
Truthfulness and falsehood -- United States
Deception -- United States
Persuasion (Psychology)
Social psychology -- United States
Trump, Donald, -- 1946-
Truthfulness and falsehood -- United States
title_display
Win bigly : persuasion in a world where facts don't matter
title_full
Win Bigly Persuasion in a World Where Facts Don't Matter
Win bigly : persuasion in a world where facts don't matter / Scott Adams
Win bigly : persuasion in a world where facts don't matter / Scott Adams
title_short
Win bigly
title_sub
persuasion in a world where facts don't matter
topic_facet
Blogs
Deception
Humor (Nonfiction)
Nonfiction
Persuasion (Psychology)
Politics
Psychology
Social psychology
Trump, Donald
Truthfulness and falsehood
Deception
Humor (Nonfiction)
Nonfiction
Persuasion (Psychology)
Politics
Psychology
Social psychology
Trump, Donald
Truthfulness and falsehood
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