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Win bigly: persuasion in a world where facts don't matter

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NEW YORK TIMES BESTSELLER
The New York Times bestseller that explains one of the most important perceptual shifts in the history of humankind

Scott Adams was one of the earliest public figures to predict Donald Trump’s election. The mainstream media regarded Trump as a lucky clown, but Adams – best known as “the guy who created Dilbert” — recognized a level of persuasion you only see once in a generation. We’re hardwired to respond to emotion, not reason, and Trump knew exactly which emotional buttons to push.
 
The point isn’t whether Trump was right or wrong, good or bad. Adams goes beyond politics to look at persuasion tools that can work in any setting—the same ones Adams saw in Steve Jobs when he invested in Apple decades ago. Win Bigly is a field guide for persuading others in any situation—or resisting the tactics of emotional persuasion when they’re used on you. 
 
This revised edition features a bonus chapter that assesses just how well Adams foresaw the outcomes of Trump’s tactics with North Korea, the NFL protesters, Congress, and more.
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ISBN:
9780735219717
9780525523048
9780735219724
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Grouping Information

Grouped Work ID29f7ef49-640a-0bc0-1fca-46a84ffe7475
Grouping Titlewin bigly persuasion in a world where facts don t matter
Grouping Authorscott adams
Grouping Categorybook
Grouping LanguageEnglish (eng)
Last Grouping Update2022-11-26 02:08:33AM
Last Indexed2022-11-26 02:46:59AM

Solr Fields

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author_display
Adams, Scott
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Arcade
Carmichael
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Martin Luther King Jr.
McKinley
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Galt
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North Natomas
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display_description
NEW YORK TIMES BESTSELLER
The New York Times bestseller that explains one of the most important perceptual shifts in the history of humankind

Scott Adams was one of the earliest public figures to predict Donald Trump’s election. The mainstream media regarded Trump as a lucky clown, but Adams – best known as “the guy who created Dilbert” — recognized a level of persuasion you only see once in a generation. We’re hardwired to respond to emotion, not reason, and Trump knew exactly which emotional buttons to push.
 
The point isn’t whether Trump was right or wrong, good or bad. Adams goes beyond politics to look at persuasion tools that can work in any setting—the same ones Adams saw in Steve Jobs when he invested in Apple decades ago. Win Bigly is a field guide for persuading others in any situation—or resisting the tactics of emotional persuasion when they’re used on you. 
 
This revised edition features a bonus chapter that assesses just how well Adams foresaw the outcomes of Trump’s tactics with North Korea, the NFL protesters, Congress, and more.
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Book
eAudiobook
eBook
format_category_catalog
Audio Books
Books
eBook
id
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isbn
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9780735219717
9780735219724
itype_catalog
Adult Book Non-Fiction
last_indexed
2022-11-26T10:46:59.600Z
lexile_score
-1
literary_form
Non Fiction
literary_form_full
Non Fiction
local_callnumber_catalog
303.3 A217 2017
owning_library_catalog
Sacramento Public Library
owning_location_catalog
Arcade
Carmichael
Central
Galt
Martin Luther King Jr.
McKinley
North Natomas
Walnut Grove
primary_isbn
9780735219717
publishDate
2017
publisher
Books on Tape
Penguin Publishing Group
Portfolio HC
recordtype
grouped_work
subject_facet
Blogs -- United States
Deception -- United States
Persuasion (Psychology)
Social psychology -- United States
Trump, Donald, -- 1946-
Truthfulness and falsehood -- United States
title_display
Win bigly : persuasion in a world where facts don't matter
title_full
Win Bigly Persuasion in a World Where Facts Don't Matter
Win bigly : persuasion in a world where facts don't matter / Scott Adams
title_short
Win bigly
title_sub
persuasion in a world where facts don't matter
topic_facet
Blogs
Deception
Humor (Nonfiction)
Nonfiction
Persuasion (Psychology)
Politics
Psychology
Social psychology
Trump, Donald
Truthfulness and falsehood

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