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Small data: the tiny clues that uncover huge trends

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Publisher:
St. Martin's Press,
Pub. Date:
2016.
Language:
English
Description
"Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year overseas, closely observing people in their homes. His goal: to uncover their hidden desires and turn them into breakthrough products for the world's leading brands. In a world besotted by the power of Big Data, he works like a modern-day Sherlock Holmes, accumulating small clues to help solve a stunningly diverse array of challenges. In Switzerland, a stuffed teddy bear in a teenage girl's bedroom helped revolutionize 1,000 stores, spread across twenty countries, for one of Europe's largest fashion retailers. In Dubai, a bracelet strung with pearls helped Jenny Craig offset its declining membership in the United States and increase loyalty by 159 percent in only a year. And in China, the look of a car dashboard led to the design of the Roomba vacuum - a great American success story. How? Lindstrom connects the dots in this globetrotting narrative that will fascinate not only marketers and brand managers, but anyone interested in the infinite variations of human behavior. The Desire Hunter combines armchair travel with forensic psychology into an interlocking series of international clue-gathering detective stories. It presents a rare behind-the-scenes look at what it takes to create global brands; and along the way, reveals surprising and counter-intuitive truths about what connects us all as humans" --
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ISBN:
9781250080684
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Grouping Information

Grouped Work ID28b291c9-39c0-acea-e5c6-7d09de7d5aa7
Grouping Titlesmall data the tiny clues that uncover huge trends
Grouping Authormartin lindstrom
Grouping Categorybook
Grouping LanguageEnglish (eng)
Last Grouping Update2020-09-17 02:28:30AM
Last Indexed2020-09-17 02:47:02AM
Novelist Primary ISBNnone

Solr Details

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authorLindström, Martin, 1970-
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display_description"Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year overseas, closely observing people in their homes. His goal: to uncover their hidden desires and turn them into breakthrough products for the world's leading brands. In a world besotted by the power of Big Data, he works like a modern-day Sherlock Holmes, accumulating small clues to help solve a stunningly diverse array of challenges. In Switzerland, a stuffed teddy bear in a teenage girl's bedroom helped revolutionize 1,000 stores, spread across twenty countries, for one of Europe's largest fashion retailers. In Dubai, a bracelet strung with pearls helped Jenny Craig offset its declining membership in the United States and increase loyalty by 159 percent in only a year. And in China, the look of a car dashboard led to the design of the Roomba vacuum - a great American success story. How? Lindstrom connects the dots in this globetrotting narrative that will fascinate not only marketers and brand managers, but anyone interested in the infinite variations of human behavior. The Desire Hunter combines armchair travel with forensic psychology into an interlocking series of international clue-gathering detective stories. It presents a rare behind-the-scenes look at what it takes to create global brands; and along the way, reveals surprising and counter-intuitive truths about what connects us all as humans" --
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ils:.b24040150BookBooksFirst edition.EnglishSt. Martin's Press, 2016.x, 245 pages : illustrations ; 25 cm.
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subject_facetBranding (Marketing)
Consumer behavior
Marketing -- General
title_displaySmall data : the tiny clues that uncover huge trends
title_fullSmall data : the tiny clues that uncover huge trends / Martin Lindstrom
title_shortSmall data
title_subthe tiny clues that uncover huge trends
topic_facetBranding (Marketing)
Consumer behavior
General
Marketing