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Small data: the tiny clues that uncover huge trends

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Publisher:
Varies, see individual formats and editions
Pub. Date:
2016
Language:
English
Description
"Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year overseas, closely observing people in their homes. His goal: to uncover their hidden desires and turn them into breakthrough products for the world's leading brands. In a world besotted by the power of Big Data, he works like a modern-day Sherlock Holmes, accumulating small clues to help solve a stunningly diverse array of challenges. In Switzerland, a stuffed teddy bear in a teenage girl's bedroom helped revolutionize 1,000 stores, spread across twenty countries, for one of Europe's largest fashion retailers. In Dubai, a bracelet strung with pearls helped Jenny Craig offset its declining membership in the United States and increase loyalty by 159 percent in only a year. And in China, the look of a car dashboard led to the design of the Roomba vacuum - a great American success story. How? Lindstrom connects the dots in this globetrotting narrative that will fascinate not only marketers and brand managers, but anyone interested in the infinite variations of human behavior. The Desire Hunter combines armchair travel with forensic psychology into an interlocking series of international clue-gathering detective stories. It presents a rare behind-the-scenes look at what it takes to create global brands; and along the way, reveals surprising and counter-intuitive truths about what connects us all as humans" --
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ISBN:
9781250080684
9781466892590
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Grouping Information

Grouped Work ID28b291c9-39c0-acea-e5c6-7d09de7d5aa7
Grouping Titlesmall data the tiny clues that uncover huge trends
Grouping Authormartin lindstrom
Grouping Categorybook
Grouping LanguageEnglish (eng)
Last Grouping Update2022-11-26 02:08:33AM
Last Indexed2022-11-26 02:46:59AM

Solr Fields

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author
Lindström, Martin, 1970-
author_display
Lindström, Martin
available_at_catalog
Arden-Dimick
Central
North Natomas
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Arden-Dimick
Carmichael
Central
North Natomas
display_description
"Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year overseas, closely observing people in their homes. His goal: to uncover their hidden desires and turn them into breakthrough products for the world's leading brands. In a world besotted by the power of Big Data, he works like a modern-day Sherlock Holmes, accumulating small clues to help solve a stunningly diverse array of challenges. In Switzerland, a stuffed teddy bear in a teenage girl's bedroom helped revolutionize 1,000 stores, spread across twenty countries, for one of Europe's largest fashion retailers. In Dubai, a bracelet strung with pearls helped Jenny Craig offset its declining membership in the United States and increase loyalty by 159 percent in only a year. And in China, the look of a car dashboard led to the design of the Roomba vacuum - a great American success story. How? Lindstrom connects the dots in this globetrotting narrative that will fascinate not only marketers and brand managers, but anyone interested in the infinite variations of human behavior. The Desire Hunter combines armchair travel with forensic psychology into an interlocking series of international clue-gathering detective stories. It presents a rare behind-the-scenes look at what it takes to create global brands; and along the way, reveals surprising and counter-intuitive truths about what connects us all as humans" --
format_catalog
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eBook
format_category_catalog
Books
eBook
id
28b291c9-39c0-acea-e5c6-7d09de7d5aa7
isbn
9781250080684
9781466892590
itype_catalog
Adult Book Non-Fiction
last_indexed
2022-11-26T10:46:59.600Z
lexile_score
-1
literary_form
Non Fiction
literary_form_full
Non Fiction
local_callnumber_catalog
658.8342 L753 2016
owning_library_catalog
Sacramento Public Library
owning_location_catalog
Arden-Dimick
Carmichael
Central
North Natomas
primary_isbn
9781250080684
publishDate
2016
publisher
St. Martin's Press
St. Martin's Publishing Group
recordtype
grouped_work
subject_facet
Branding (Marketing)
Consumer behavior
Marketing -- General
title_display
Small data : the tiny clues that uncover huge trends
title_full
Small Data The Tiny Clues That Uncover Huge Trends
Small data : the tiny clues that uncover huge trends / Martin Lindstrom
title_short
Small data
title_sub
the tiny clues that uncover huge trends
topic_facet
Branding (Marketing)
Business
Consumer behavior
General
Marketing
Nonfiction

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