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Never lost again: the Google mapping revolution that sparked new industries and augmented our reality

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Pub. Date:
2018.
Language:
English
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"As enlightening as The Facebook Effect, Elon Musk, and Chaos Monkeys--the compelling, behind-the-scenes story of the creation of one of the most essential applications ever devised, and the rag-tag team that built it and changed how we navigate the world Never Lost Again chronicles the evolution of mapping technology--the "overnight success twenty years in the making." Bill Kilday takes us behind the scenes of the tech's development, and introduces to the team that gave us not only Google Maps but Google Earth, and most recently, Pokemon GO. He takes us back to the beginning to Keyhole--a cash-strapped startup mapping company started by a small-town Texas boy named John Hanke, that nearly folded when the tech bubble burst. While a contract with the CIA kept them afloat, the company's big break came with the first invasion of Iraq; CNN used their technology to cover the war and made it famous. Then Google came on the scene, buying the company and relaunching the software as Google Maps and Google Earth. Eventually, Hanke's original company was spun back out of Google, and is now responsible for Pokemon GO and the upcoming Harry Potter: Wizards Unite. Kilday, the marketing director for Keyhole and Google Maps, was there from the earliest days, and offers a personal look behind the scenes at the tech and the minds developing it. But this book isn't only a look back at the past; it is also a glimpse of what's to come. Kilday reveals how emerging map-based technologies including virtual reality and driverless cars are going to upend our lives once again. Never Lost Againshows ushow our worldview changed dramatically as a result of vision, imagination, and implementation. It's a crazy story. And it all started with a really good map"--
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ISBN:
9780062673046
9780062879554
9780062673053
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Grouping Information

Grouped Work ID20d0bb02-3790-e8bc-a888-6dc3a884ecf3
Grouping Titlenever lost again the google mapping revolution that sparked new industries and augmented our reality
Grouping Authorbill kilday
Grouping Categorybook
Grouping LanguageEnglish (eng)
Last Grouping Update2021-06-14 02:42:22AM
Last Indexed2021-06-14 03:13:17AM
Novelist Primary ISBN9780062673046

Solr Details

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auth_author2Shapiro, Rob,
authorKilday, Bill,
author2-roleShapiro, Rob,narrator.
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display_description"As enlightening as The Facebook Effect, Elon Musk, and Chaos Monkeys--the compelling, behind-the-scenes story of the creation of one of the most essential applications ever devised, and the rag-tag team that built it and changed how we navigate the world Never Lost Again chronicles the evolution of mapping technology--the "overnight success twenty years in the making." Bill Kilday takes us behind the scenes of the tech's development, and introduces to the team that gave us not only Google Maps but Google Earth, and most recently, Pokemon GO. He takes us back to the beginning to Keyhole--a cash-strapped startup mapping company started by a small-town Texas boy named John Hanke, that nearly folded when the tech bubble burst. While a contract with the CIA kept them afloat, the company's big break came with the first invasion of Iraq; CNN used their technology to cover the war and made it famous. Then Google came on the scene, buying the company and relaunching the software as Google Maps and Google Earth. Eventually, Hanke's original company was spun back out of Google, and is now responsible for Pokemon GO and the upcoming Harry Potter: Wizards Unite. Kilday, the marketing director for Keyhole and Google Maps, was there from the earliest days, and offers a personal look behind the scenes at the tech and the minds developing it. But this book isn't only a look back at the past; it is also a glimpse of what's to come. Kilday reveals how emerging map-based technologies including virtual reality and driverless cars are going to upend our lives once again. Never Lost Againshows ushow our worldview changed dramatically as a result of vision, imagination, and implementation. It's a crazy story. And it all started with a really good map"--
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subject_facetDigital mapping
Geographic information systems -- Social aspects
Google Maps
Internet in cartography
Maps -- Computer network resources
title_displayNever lost again : the Google mapping revolution that sparked new industries & augmented our reality
title_fullNever Lost Again The Google Mapping Revolution That Sparked New Industries and Augmented Our Reality
Never lost again : the Google mapping revolution that sparked new industries & augmented our reality / Bill Kilday
Never lost again : the Google mapping revolution that sparked new industries and augmented our reality [electronic resource] / Bill Kilday
title_shortNever lost again
title_subthe Google mapping revolution that sparked new industries and augmented our reality
topic_facetBiography & Autobiography
Business
Computer network resources
Digital mapping
Geographic information systems
Internet in cartography
Maps
Nonfiction
Social aspects
Technology