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The people's tycoon: Henry Ford and the American century

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How a Michigan farm boy became the richest man in America is a classic, almost mythic tale, but never before has Henry Ford's outsized genius been brought to life so vividly as it is in this engaging and superbly researched biography. The real Henry Ford was a tangle of contradictions. He set off the consumer revolution by producing a car affordable to the masses, all the while lamenting the moral toll exacted by consumerism. He believed in giving his workers a living wage, though he was entirely opposed to union labor. He had a warm and loving relationship with his wife, but sired a son with another woman. A rabid anti-Semite, he nonetheless embraced African American workers in the era of Jim Crow. Uncovering the man behind the myth, situating his achievements and their attendant controversies firmly within the context of early twentieth-century America, Watts has given us a comprehensive, illuminating, and fascinating biography of one of America's first mass-culture celebrities.From the Trade Paperback edition.
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ISBN:
9780375407352
9780375707254
9780307558978
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Grouping Information

Grouped Work ID1ca9aaa1-cc18-82a2-67ea-54cf7c9d8e97
Grouping Titlepeoples tycoon henry ford and the american century
Grouping Authorsteven watts
Grouping Categorybook
Grouping LanguageEnglish (eng)
Last Grouping Update2020-10-31 02:28:44AM
Last Indexed2020-10-31 03:54:39AM
Novelist Primary ISBN9780375407352

Solr Details

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accelerated_reader_reading_level0
authorWatts, Steven, 1952-
author_displayWatts, Steven
available_at_catalogCentral
detailed_location_catalogCentral
display_descriptionHow a Michigan farm boy became the richest man in America is a classic, almost mythic tale, but never before has Henry Ford's outsized genius been brought to life so vividly as it is in this engaging and superbly researched biography.

The real Henry Ford was a tangle of contradictions. He set off the consumer revolution by producing a car affordable to the masses, all the while lamenting the moral toll exacted by consumerism. He believed in giving his workers a living wage, though he was entirely opposed to union labor. He had a warm and loving relationship with his wife, but sired a son with another woman. A rabid anti-Semite, he nonetheless embraced African American workers in the era of Jim Crow.

Uncovering the man behind the myth, situating his achievements and their attendant controversies firmly within the context of early twentieth-century America, Watts has given us a comprehensive, illuminating, and fascinating biography of one of America's first mass-culture celebrities.

From the Trade Paperback edition.
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owning_library_catalogSacramento Public Library
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publishDate2005
2009
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overdrive:411f967b-567f-4696-bd9f-b4a9c80584e3eBookeBookEnglishKnopf Doubleday Publishing Group2009
ils:.b1743421xBookBooks1st ed.EnglishA.A. Knopf, 2005.xv, 614 p., [16] p. of plates : ill., map ; 25 cm.
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Bib IdItem IdGrouped StatusStatusLocally OwnedAvailableHoldableBookableIn Library Use OnlyLibrary OwnedHoldable PTypesBookable PTypesLocal Url
overdrive:411f967b-567f-4696-bd9f-b4a9c80584e3-2Available OnlineAvailable Onlinefalsetruetruefalsefalsefalse
ils:.b1743421x.i66108639On ShelfOn Shelffalsetruetruefalsefalsetrue0, 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39
subject_facetAutomobile industry and trade -- United States -- History
Ford, Henry, -- 1863-1947
Industrialists -- United States -- Biography
Mass production -- United States -- History
title_displayThe people's tycoon : Henry Ford and the American century
title_fullThe People's Tycoon Henry Ford and the American Century
The people's tycoon : Henry Ford and the American century / Steven Watts
title_shortThe people's tycoon
title_subHenry Ford and the American century
topic_facetAutomobile industry and trade
Biography & Autobiography
Business
Ford, Henry
History
Industrialists
Mass production
Nonfiction
Transportation