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The People's Tycoon: Henry Ford and the American Century

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Publisher:
Knopf Doubleday Publishing Group
Pub. Date:
2009
Language:
English
Description
How a Michigan farm boy became the richest man in America is a classic, almost mythic tale, but never before has Henry Ford's outsized genius been brought to life so vividly as it is in this engaging and superbly researched biography. The real Henry Ford was a tangle of contradictions. He set off the consumer revolution by producing a car affordable to the masses, all the while lamenting the moral toll exacted by consumerism. He believed in giving his workers a living wage, though he was entirely opposed to union labor. He had a warm and loving relationship with his wife, but sired a son with another woman. A rabid anti-Semite, he nonetheless embraced African American workers in the era of Jim Crow. Uncovering the man behind the myth, situating his achievements and their attendant controversies firmly within the context of early twentieth-century America, Watts has given us a comprehensive, illuminating, and fascinating biography of one of America's first mass-culture celebrities.From the Trade Paperback edition.
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ISBN:
9780307558978
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Grouping Information

Grouped Work ID1ca9aaa1-cc18-82a2-67ea-54cf7c9d8e97
Grouping Titlepeoples tycoon henry ford and the american century
Grouping Authorsteven watts
Grouping Categorybook
Grouping LanguageEnglish (eng)
Last Grouping Update2021-05-08 02:27:43AM
Last Indexed2021-05-08 02:57:01AM
Novelist Primary ISBN9780375407352

Solr Details

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authorSteven Watts
author_displaySteven Watts
display_descriptionHow a Michigan farm boy became the richest man in America is a classic, almost mythic tale, but never before has Henry Ford's outsized genius been brought to life so vividly as it is in this engaging and superbly researched biography.

The real Henry Ford was a tangle of contradictions. He set off the consumer revolution by producing a car affordable to the masses, all the while lamenting the moral toll exacted by consumerism. He believed in giving his workers a living wage, though he was entirely opposed to union labor. He had a warm and loving relationship with his wife, but sired a son with another woman. A rabid anti-Semite, he nonetheless embraced African American workers in the era of Jim Crow.

Uncovering the man behind the myth, situating his achievements and their attendant controversies firmly within the context of early twentieth-century America, Watts has given us a comprehensive, illuminating, and fascinating biography of one of America's first mass-culture celebrities.

From the Trade Paperback edition.
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primary_isbn9780307558978
publishDate2009
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title_displayThe People's Tycoon Henry Ford and the American Century
title_fullThe People's Tycoon Henry Ford and the American Century
title_shortThe People's Tycoon
title_subHenry Ford and the American Century
topic_facetBiography & Autobiography
Business
Nonfiction
Transportation