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Grown up digital: how the net generation is changing your world

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SELECTED AS A 2008 BEST BUSINESS BOOK OF THE YEAR BY THE ECONOMIST

The Net Generation Has Arrived.

Are you ready for it?

Chances are you know a person between the ages of 11 and 30. You've seen them doing five things at once: texting friends, downloading music, uploading videos, watching a movie on a two-inch screen, and doing who-knows-what on Facebook or MySpace. They're the first generation to have literally grown up digital—and they're part of a global cultural phenomenon that's here to stay.

The bottom line is this: If you understand the Net Generation, you will understand the future.

If you're a Baby Boomer or Gen-Xer: This is your field guide.

A fascinating inside look at the Net Generation, Grown Up Digital is inspired by a $4 million private research study. New York Times bestselling author Don Tapscott has surveyed more than 11,000 young people. Instead of a bunch of spoiled "screenagers" with short attention spans and zero social skills, he discovered a remarkably bright community which has developed revolutionary new ways of thinking, interacting, working, and socializing.

Grown Up Digital reveals:

  • How the brain of the Net Generation processes information
  • Seven ways to attract and engage young talent in the workforce
  • Seven guidelines for educators to tap the Net Gen potential
  • Parenting 2.0: There's no place like the new home
  • Citizen Net: How young people and the Internet are transforming democracy
  • Today's young people are using technology in ways you could never imagine. Instead of passively watching television, the "Net Geners" are actively participating in the distribution of entertainment and information. For the first time in history, youth are the authorities on something really important. And they're changing every aspect of our society-from the workplace to the marketplace, from the classroom to the living room, from the voting booth to the Oval Office.

    The Digital Age is here. The Net Generation has arrived. Meet the future.

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    ISBN:
    9780071508636
    9781639292387
    9780071641555
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    Grouping Information

    Grouped Work ID10ad41ab-9f87-a896-bbc6-c5392027dffa
    Grouping Titlegrown up digital how the net generation is changing your world
    Grouping Authordon tapscott
    Grouping Categorybook
    Grouping LanguageEnglish (eng)
    Last Grouping Update2022-10-02 03:18:56AM
    Last Indexed2022-10-02 03:53:30AM

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    display_description

    SELECTED AS A 2008 BEST BUSINESS BOOK OF THE YEAR BY THE ECONOMIST

    The Net Generation Has Arrived.
    Are you ready for it?

    Chances are you know a person between the ages of 11 and 30. You've seen them doing five things at once: texting friends, downloading music, uploading videos, watching a movie on a two-inch screen, and doing who-knows-what on Facebook or MySpace. They're the first generation to have literally grown up digital—and they're part of a global cultural phenomenon that's here to stay.

    The bottom line is this: If you understand the Net Generation, you will understand the future.

    If you're a Baby Boomer or Gen-Xer: This is your field guide.

    A fascinating inside look at the Net Generation, Grown Up Digital is inspired by a $4 million private research study. New York Times bestselling author Don Tapscott has surveyed more than 11,000 young people. Instead of a bunch of spoiled "screenagers" with short attention spans and zero social skills, he discovered a remarkably bright community which has developed revolutionary new ways of thinking, interacting, working, and socializing.

    Grown Up Digital reveals:

  • How the brain of the Net Generation processes information
  • Seven ways to attract and engage young talent in the workforce
  • Seven guidelines for educators to tap the Net Gen potential
  • Parenting 2.0: There's no place like the new home
  • Citizen Net: How young people and the Internet are transforming democracy
  • Today's young people are using technology in ways you could never imagine. Instead of passively watching television, the "Net Geners" are actively participating in the distribution of entertainment and information. For the first time in history, youth are the authorities on something really important. And they're changing every aspect of our society-from the workplace to the marketplace, from the classroom to the living room, from the voting booth to the Oval Office.

    The Digital Age is here. The Net Generation has arrived. Meet the future.

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    recordtype
    grouped_work
    subject_facet
    Computer networks
    Computers and civilization
    Generation Y
    Technology and youth
    title_display
    Grown up digital : how the net generation is changing your world
    title_full
    Grown Up Digital How the Net Generation Is Changing YOUR World
    Grown up digital : how the net generation is changing your world / Don Tapscott
    Grown up digital : how the net generation is changing your world [electronic resource] / Don Tapscott
    title_short
    Grown up digital
    title_sub
    how the net generation is changing your world
    topic_facet
    Business
    Computer networks
    Computers and civilization
    Generation Y
    Nonfiction
    Technology and youth

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