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Republic of spin: an inside history of the American presidency

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"A brilliant, fast-moving narrative history of the leaders who have defined the modern American presidency."—Bob Woodward


In Republic of Spin—a vibrant history covering more than one hundred years of politics—presidential historian David Greenberg recounts the rise of the White House spin machine, from Teddy Roosevelt to Barack Obama. His sweeping, startling narrative takes us behind the scenes to see how the tools and techniques of image making and message craft work. We meet Woodrow Wilson convening the first White House press conference, Franklin Roosevelt huddling with his private pollsters, Ronald Reagan's aides crafting his nightly news sound bites, and George W. Bush staging his "Mission Accomplished" photo-op. We meet, too, the backstage visionaries who pioneered new ways of gauging public opinion and mastering the media—figures like George Cortelyou, TR's brilliantly efficient press manager; 1920s ad whiz Bruce Barton; Robert Montgomery, Dwight Eisenhower's canny TV coach; and of course the key spinmeisters of our own times, from Roger Ailes to David Axelrod.


Greenberg also examines the profound debates Americans have waged over the effect of spin on our politics. Does spin help our leaders manipulate the citizenry? Or does it allow them to engage us more fully in the democratic project? Exploring the ideas of the century's most incisive political critics, from Walter Lippmann and H. L. Mencken to Hannah Arendt and Stephen Colbert, Republic of Spin illuminates both the power of spin and its limitations—its capacity not only to mislead but also to lead.

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9780393067064
9780393285505
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Grouped Work ID0ffb32e6-3652-101b-8759-427eb0aec156
Grouping Titlerepublic of spin an inside history of the american presidency
Grouping Authordavid greenberg
Grouping Categorybook
Grouping LanguageEnglish (eng)
Last Grouping Update2020-10-22 02:28:14AM
Last Indexed2020-10-22 02:48:47AM
Novelist Primary ISBNnone

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authorDavid Greenberg
author_displayGreenberg, David
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North Natomas
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display_description

"A brilliant, fast-moving narrative history of the leaders who have defined the modern American presidency."—Bob Woodward

In Republic of Spin—a vibrant history covering more than one hundred years of politics—presidential historian David Greenberg recounts the rise of the White House spin machine, from Teddy Roosevelt to Barack Obama. His sweeping, startling narrative takes us behind the scenes to see how the tools and techniques of image making and message craft work. We meet Woodrow Wilson convening the first White House press conference, Franklin Roosevelt huddling with his private pollsters, Ronald Reagan's aides crafting his nightly news sound bites, and George W. Bush staging his "Mission Accomplished" photo-op. We meet, too, the backstage visionaries who pioneered new ways of gauging public opinion and mastering the media—figures like George Cortelyou, TR's brilliantly efficient press manager; 1920s ad whiz Bruce Barton; Robert Montgomery, Dwight Eisenhower's canny TV coach; and of course the key spinmeisters of our own times, from Roger Ailes to David Axelrod.

Greenberg also examines the profound debates Americans have waged over the effect of spin on our politics. Does spin help our leaders manipulate the citizenry? Or does it allow them to engage us more fully in the democratic project? Exploring the ideas of the century's most incisive political critics, from Walter Lippmann and H. L. Mencken to Hannah Arendt and Stephen Colbert, Republic of Spin illuminates both the power of spin and its limitations—its capacity not only to mislead but also to lead.

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subject_facetCommunication in politics -- United States -- History
Critics -- United States -- Biography
Political consultants -- United States -- Biography
Presidents -- United States -- Biography
Presidents -- United States -- History
Presidents -- United States -- Public opinion -- History
Public opinion -- Political aspects -- United States -- History
Public relations and politics -- United States -- History
Spin doctors -- United States -- Biography
United States -- Politics and government
title_displayRepublic of spin : an inside history of the American presidency
title_fullRepublic of Spin An Inside History of the American Presidency
Republic of spin : an inside history of the American presidency / David Greenberg
title_shortRepublic of spin
title_suban inside history of the American presidency
topic_facetCommunication in politics
Critics
History
Nonfiction
Political aspects
Political consultants
Politics
Politics and government
Presidents
Public opinion
Public relations and politics
Sociology
Spin doctors