We look forward to seeing you on your next visit to the library. Find a location near you.

It takes a tribe: building the Tough Mudder movement

Book Cover
Average Rating
Author:
Publisher:
Varies, see individual formats and editions
Pub. Date:
Varies, see individual formats and editions
Language:
English
Description
“Who on earth wants to jump into ice baths and run through fire and wallow in mud on a Sunday afternoon, just for the hell of it?” my professors asked. My gut feeling was—plenty of people.
 
Will Dean, founder of extreme obstacle course Tough Mudder, shares the thrilling inside story of how a scrappy startup grew into a movement whose millions of members feel like co-owners. He shows how other companies can embrace the Tough Mudder playbook by nurturing tribes of passionate fans while constantly experimenting with new risks.
 
After five years as a British counterterrorism officer and two years at Harvard Business School, Dean was determined not to follow his classmates to Wall Street or Silicon Valley. Instead, he pursued his unique vision for an extreme obstacle course—a ten- to twelve-mile gauntlet pushing participants to their limits and helping them surpass those limits together. Instead of cutthroat competition, Tough Mudder would be about continual self-improvement and collective energy. 

It would be about the power of a tribe. 

Dean and his small team launched the first Tough Mudder event in May 2010, hosting 5,000 pioneers at a deserted ski resort in Pennsylvania. Just seven years later, more than 3 million people on four continents have participated at least once, and hundreds of thousands have done so repeatedly. More than 20,000 are so committed that they sport a Tough Mudder tattoo.

Mudders prove the power of fierce and unshakable loyalty to one another and the challenge itself. Proudly sport­ing orange headbands and team uniforms, they’ll run through mud, climb steep walls, face elec­tric shocks, and slide down the side of a moun­tain. The tougher the experience, the greater the satisfaction.
 
It Takes a Tribe shows you how to embody the Tough Mudder spirit and capture the same magic. As a Tough Mudder slogan says, “When was the last time you did something for the first time?”
Also in This Series
More Like This
More Copies In LINK+
Loading LINK+ Copies...
More Details
Contributors:
ISBN:
9780735214699
9780735214705
Reviews from GoodReads
Loading GoodReads Reviews.
Staff View

Grouping Information

Grouped Work ID0fc70ce9-2443-a7d3-c711-9d04474cdbce
Grouping Titleit takes a tribe building the tough mudder movement
Grouping Authorwill dean
Grouping Categorybook
Grouping LanguageEnglish (eng)
Last Grouping Update2022-08-10 02:08:24AM
Last Indexed2022-08-10 02:45:11AM

Solr Fields

accelerated_reader_point_value
0
accelerated_reader_reading_level
0
auth_author2
Adams, Tim
author
Dean, Will
author2-role
Adams, Tim,author
author_display
Dean, Will
available_at_catalog
Carmichael
Central
North Sacramento-Hagginwood
detailed_location_catalog
Carmichael
Central
North Sacramento-Hagginwood
display_description
“Who on earth wants to jump into ice baths and run through fire and wallow in mud on a Sunday afternoon, just for the hell of it?” my professors asked. My gut feeling was—plenty of people.
 
Will Dean, founder of extreme obstacle course Tough Mudder, shares the thrilling inside story of how a scrappy startup grew into a movement whose millions of members feel like co-owners. He shows how other companies can embrace the Tough Mudder playbook by nurturing tribes of passionate fans while constantly experimenting with new risks.
 
After five years as a British counterterrorism officer and two years at Harvard Business School, Dean was determined not to follow his classmates to Wall Street or Silicon Valley. Instead, he pursued his unique vision for an extreme obstacle course—a ten- to twelve-mile gauntlet pushing participants to their limits and helping them surpass those limits together. Instead of cutthroat competition, Tough Mudder would be about continual self-improvement and collective energy. 

It would be about the power of a tribe. 

Dean and his small team launched the first Tough Mudder event in May 2010, hosting 5,000 pioneers at a deserted ski resort in Pennsylvania. Just seven years later, more than 3 million people on four continents have participated at least once, and hundreds of thousands have done so repeatedly. More than 20,000 are so committed that they sport a Tough Mudder tattoo.

Mudders prove the power of fierce and unshakable loyalty to one another and the challenge itself. Proudly sport­ing orange headbands and team uniforms, they’ll run through mud, climb steep walls, face elec­tric shocks, and slide down the side of a moun­tain. The tougher the experience, the greater the satisfaction.
 
It Takes a Tribe shows you how to embody the Tough Mudder spirit and capture the same magic. As a Tough Mudder slogan says, “When was the last time you did something for the first time?”
format_catalog
Book
eBook
format_category_catalog
Books
eBook
id
0fc70ce9-2443-a7d3-c711-9d04474cdbce
isbn
9780735214699
9780735214705
itype_catalog
Adult Book Non-Fiction
last_indexed
2022-08-10T09:45:11.001Z
lexile_score
-1
literary_form
Non Fiction
literary_form_full
Non Fiction
local_callnumber_catalog
796.426 D282 2017
owning_library_catalog
Sacramento Public Library
owning_location_catalog
Carmichael
Central
North Sacramento-Hagginwood
primary_isbn
9780735214699
publishDate
2017
publisher
Penguin Publishing Group
Portfolio / Penguin
recordtype
grouped_work
subject_facet
Obstacle racing
title_display
It takes a tribe : building the Tough Mudder movement
title_full
It Takes a Tribe Building the Tough Mudder Movement
It takes a tribe : building the Tough Mudder movement / Will Dean with Tim Adams
title_short
It takes a tribe
title_sub
building the Tough Mudder movement
topic_facet
Business
Nonfiction
Obstacle racing

Solr Details Tables

item_details

Bib IdItem IdShelf LocCall NumFormatFormat CategoryNum CopiesIs Order ItemIs eContenteContent SourceeContent URLsubformatDetailed StatusLast CheckinLocation
overdrive:31077a48-2a0a-4350-b782-a6797e560747-2Online OverDrive CollectionOnline OverDriveeBookeBook1falsetrueOverDriveAdobe EPUB eBook, Kindle Book, OverDrive ReadAvailable Online
ils:.b25114426.i76630699Central796.426 D282 20171falsefalseOn Shelfcenag
ils:.b25114426.i76630687Carmichael796.426 D282 20171falsefalseOn Shelfcarag
ils:.b25114426.i76630717North Sacramento-Hagginwood796.426 D282 20171falsefalseOn Shelfnsaag

record_details

Bib IdFormatFormat CategoryEditionLanguagePublisherPublication DatePhysical DescriptionAbridged
overdrive:31077a48-2a0a-4350-b782-a6797e560747eBookeBookEnglishPenguin Publishing Group2017
ils:.b25114426BookBooksEnglishPortfolio / Penguin[2017]viii, 262 pages : color illustrations ; 24 cm

scoping_details_catalog

Bib IdItem IdGrouped StatusStatusLocally OwnedAvailableHoldableBookableIn Library Use OnlyLibrary OwnedHoldable PTypesBookable PTypesLocal Url
overdrive:31077a48-2a0a-4350-b782-a6797e560747-2Available OnlineAvailable Onlinefalsetruetruefalsefalsefalse
ils:.b25114426.i76630699On ShelfOn Shelffalsetruetruetruefalsetrue0, 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 3911
ils:.b25114426.i76630687On ShelfOn Shelffalsetruetruetruefalsetrue0, 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 3911
ils:.b25114426.i76630717On ShelfOn Shelffalsetruetruetruefalsetrue0, 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 3911