Shoe dog: A Memoir by the Creator of Nike

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"In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company's early days as an intrepid start-up and its evolution into one of the world's most iconic, game-changing, and profitable brands. In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the trunk of his lime green Plymouth Valiant, Knight grossed $8,000 his first year. Today, Nike's annual sales top $30 billion. In an age of startups, Nike is the ne plus ultra of all startups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognizable symbols in the world today. But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, in a memoir that is candid, humble, gutsy, and wry, he tells his story, beginning with his crossroads moment. At 24, after backpacking around the world, he decided to take the unconventional path, to start his own business--a business that would be dynamic, different. Knight details the many risks and daunting setbacks that stood between him and his dream--along with his early triumphs. Above all, he recalls the formative relationships with his first partners and employees, a ragtag group of misfits and seekers who became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything"--
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ISBN:
9781501135910
9781501135934
9781508211808
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Grouping Information

Grouped Work ID0fb8e2fa-0da0-d7b4-effa-6797b780ea39
Grouping Titleshoe dog a memoir by the creator of nike
Grouping Authorknight philip h
Grouping Categorybook
Last Grouping Update2019-10-17 09:31:57AM
Last Indexed2019-10-17 09:33:05AM

Solr Details

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authorKnight, Philip H., 1938-
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display_description"In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company's early days as an intrepid start-up and its evolution into one of the world's most iconic, game-changing, and profitable brands. In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the trunk of his lime green Plymouth Valiant, Knight grossed $8,000 his first year. Today, Nike's annual sales top $30 billion. In an age of startups, Nike is the ne plus ultra of all startups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognizable symbols in the world today. But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, in a memoir that is candid, humble, gutsy, and wry, he tells his story, beginning with his crossroads moment. At 24, after backpacking around the world, he decided to take the unconventional path, to start his own business--a business that would be dynamic, different. Knight details the many risks and daunting setbacks that stood between him and his dream--along with his early triumphs. Above all, he recalls the formative relationships with his first partners and employees, a ragtag group of misfits and seekers who became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything"--
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subject_facetAudiobooks
Businesspeople -- United States -- Biography
Knight, Philip H., -- 1938-
Nike (Firm)
Sporting goods industry -- United States -- History
title_displayShoe dog : a memoir by the creator of Nike
title_fullShoe Dog A Memoir by the Creator of Nike
Shoe dog : a memoir by the creator of Nike / Phil Knight
Shoe dog [sound recording] : : a memoir by the creator of Nike / Phil Knight
title_shortShoe dog
title_subA Memoir by the Creator of Nike
topic_facetBiography & Autobiography
Business
Businesspeople
History
Knight, Philip H
Nonfiction
Sporting goods industry
Sports & Recreations