Influence: the psychology of persuasion

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Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.




You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.




Some images that appeared in the print edition of this book are unavailable in the electronic edition due to rights reasons.


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ISBN:
006124189
9780061899874
9780061241895
006266039
9780062660398
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Grouping Authorcialdini robert b
Grouping Categorybook
Last Grouping Update2019-10-20 08:19:24AM
Last Indexed2019-10-20 08:21:19AM

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Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

Some images that appeared in the print edition of this book are unavailable in the electronic edition due to rights reasons.

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subject_facetCommunication -- Psychological aspects
Compliance
Electronic books
Influence (Psychology)
Persuasion (Psychology)
title_displayInfluence : the psychology of persuasion
title_fullInfluence : the psychology of persuasion / Robert B. Cialdini
Influence : the psychology of persuasion [electronic resource] / Robert B. Cialdini
Influence : the psychology of persuasion [electronic resource] / Robert B. Cialdini, PH.D.
Influence The Psychology of Persuasion
title_shortInfluence
title_subthe psychology of persuasion
topic_facetBusiness
Communication
Compliance
Electronic books
Influence (Psychology)
Nonfiction
Persuasion (Psychology)
Psychological aspects
Self-Improvement