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Purple cow: transform your business by being remarkable

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Varies, see individual formats and editions
Pub. Date:
2009
Language:
English
Description
In 2002, Seth Godin asked a simple question that turned the business world upside down: What do Starbucks and JetBlue and Apple and Dutch Boy and Hard Candy have that other companies don't? How did they confound critics and achieve spectacular growth, leaving behind formerly tried-and-true brands? Godin showed that the traditional Ps that marketers had used for decades to get their products noticed-pricing, promotion, publicity, packaging, etc.-weren't working anymore. Marketers were ignoring the most important P of all: the Purple Cow. Cows, after you've seen one or two or ten, are boring. A Purple Cow, though . . . now that would be something. Godin defines a Purple Cow as anything phenomenal, counterintuitive, exciting . . . remarkable. Every day, consumers ignore a lot of brown cows, but you can bet they won't ignore a Purple Cow. You can't paint your product or service purple after the fact. You have to be inherently purple or no one will talk about you. Godin urges you to emulate companies that are consistently remarkable in everything they do, which drives explosive word of mouth. Purple Cow launched a movement to create products and services that are worth marketing in the first place. Now this expanded edition includes dozens of new examples from readers who've taken the message to heart. -- Book jacket.
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ISBN:
9781591843177
9781469089720
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Grouping Information

Grouped Work ID0e060404-9d25-b048-46a5-d0f80541244c
Grouping Titlepurple cow transform your business
Grouping Authorseth godin
Grouping Categorybook
Grouping LanguageEnglish (eng)
Last Grouping Update2022-10-01 02:10:58AM
Last Indexed2022-09-30 04:29:42AM

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Godin, Seth
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Godin, Seth
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Godin, Seth
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Godin, Seth
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Central
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Central
display_description
In 2002, Seth Godin asked a simple question that turned the business world upside down: What do Starbucks and JetBlue and Apple and Dutch Boy and Hard Candy have that other companies don't? How did they confound critics and achieve spectacular growth, leaving behind formerly tried-and-true brands? Godin showed that the traditional Ps that marketers had used for decades to get their products noticed-pricing, promotion, publicity, packaging, etc.-weren't working anymore. Marketers were ignoring the most important P of all: the Purple Cow. Cows, after you've seen one or two or ten, are boring. A Purple Cow, though . . . now that would be something. Godin defines a Purple Cow as anything phenomenal, counterintuitive, exciting . . . remarkable. Every day, consumers ignore a lot of brown cows, but you can bet they won't ignore a Purple Cow. You can't paint your product or service purple after the fact. You have to be inherently purple or no one will talk about you. Godin urges you to emulate companies that are consistently remarkable in everything they do, which drives explosive word of mouth. Purple Cow launched a movement to create products and services that are worth marketing in the first place. Now this expanded edition includes dozens of new examples from readers who've taken the message to heart. -- Book jacket.
format_catalog
Book
eAudiobook
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Audio Books
Books
eBook
id
0e060404-9d25-b048-46a5-d0f80541244c
isbn
9781469089720
9781591843177
itype_catalog
Adult Book Non-Fiction
last_indexed
2022-09-30T11:29:42.470Z
lexile_score
-1
literary_form
Non Fiction
literary_form_full
Non Fiction
local_callnumber_catalog
658.8 G585p 2009
owning_library_catalog
Sacramento Public Library
owning_location_catalog
Central
primary_isbn
9781591843177
publishDate
2009
publisher
Ascent Audio
Portfolio
recordtype
grouped_work
subject_facet
Marketing
Marketing -- Case studies
title_display
Purple cow : transform your business by being remarkable
title_full
Purple Cow Transform Your Business by Being Remarkable
Purple cow : transform your business by being remarkable / Seth Godin
Purple cow : transform your business by being remarkable [electronic resource] / Seth Godin
title_short
Purple cow
title_sub
transform your business by being remarkable
topic_facet
Business
Marketing
Nonfiction

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