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To sell is human: the surprising truth about moving others

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Look out for Daniel Pink’s new book, When: The Scientific Secrets of Perfect Timing

#1 New York Times Business Bestseller

#1 Wall Street Journal Business Bestseller
#1 Washington Post bestseller

From the bestselling author of Drive and A Whole New Mind, and teacher of the popular MasterClass on Sales and Persuasion, comes a surprising—and surprisingly useful—new book that explores the power of selling in our lives.


According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than fifteen million people earn their keep by persuading someone else to make a purchase.

But dig deeper and a startling truth emerges:

Yes, one in nine Americans works in sales. But so do the other eight.

Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others. Like it or not, we’re all in sales now.

To Sell Is Human offers a fresh look at the art and science of selling. As he did in Drive and A Whole New Mind, Daniel H. Pink draws on a rich trove of social science for his counterintuitive insights. He reveals the new ABCs of moving others (it's no longer "Always Be Closing"), explains why extraverts don't make the best salespeople, and shows how giving people an "off-ramp" for their actions can matter more than actually changing their minds.

Along the way, Pink describes the six successors to the elevator pitch, the three rules for understanding another's perspective, the five frames that can make your message clearer and more persuasive, and much more. The result is a perceptive and practical book—one that will change how you see the world and transform what you do at work, at school, and at home.
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ISBN:
9781594487156
9781594631900
9781101597088
9781101979464
9781101597071
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Grouping Information

Grouped Work ID025cf116-2a7b-2464-06d1-1d1ae15f341c
Grouping Titleto sell is human the surprising truth about moving others
Grouping Authordaniel h pink
Grouping Categorybook
Grouping LanguageEnglish (eng)
Last Grouping Update2022-08-14 03:25:20AM
Last Indexed2022-08-13 03:00:54AM

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display_description
Look out for Daniel Pink’s new book, When: The Scientific Secrets of Perfect Timing

#1 New York Times Business Bestseller

#1 Wall Street Journal Business Bestseller
#1 Washington Post bestseller

From the bestselling author of Drive and A Whole New Mind, and teacher of the popular MasterClass on Sales and Persuasion, comes a surprising—and surprisingly useful—new book that explores the power of selling in our lives.


According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than fifteen million people earn their keep by persuading someone else to make a purchase.

But dig deeper and a startling truth emerges:

Yes, one in nine Americans works in sales. But so do the other eight.

Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others. Like it or not, we’re all in sales now.

To Sell Is Human offers a fresh look at the art and science of selling. As he did in Drive and A Whole New Mind, Daniel H. Pink draws on a rich trove of social science for his counterintuitive insights. He reveals the new ABCs of moving others (it's no longer "Always Be Closing"), explains why extraverts don't make the best salespeople, and shows how giving people an "off-ramp" for their actions can matter more than actually changing their minds.

Along the way, Pink describes the six successors to the elevator pitch, the three rules for understanding another's perspective, the five frames that can make your message clearer and more persuasive, and much more. The result is a perceptive and practical book—one that will change how you see the world and transform what you do at work, at school, and at home.
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Audio Books
Books
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Adult Book Non-Fiction
Adult Fiction
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Sacramento Public Library
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Central
Colonial Heights
Fair Oaks
Rancho Cordova
South Natomas
primary_isbn
9781594487156
publishDate
2012
publisher
Penguin Publishing Group
Penguin Random House Audio Publishing Group
Riverhead Books
recordtype
grouped_work
subject_facet
Influence (Psychology)
Persuasion (Psychology)
Selling -- Psychological aspects
title_display
To sell is human : the surprising truth about moving others
title_full
To Sell Is Human The Surprising Truth About Moving Others
To sell is human : the surprising truth about moving others / Daniel H. Pink
title_short
To sell is human
title_sub
the surprising truth about moving others
topic_facet
Business
Economics
Influence (Psychology)
Management
Nonfiction
Persuasion (Psychology)
Psychological aspects
Selling

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