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To sell is human: the surprising truth about moving others

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English
Description
Look out for Daniel Pink’s new book, When: The Scientific Secrets of Perfect Timing
#1 New York Times Business Bestseller

#1 Wall Street Journal Business Bestseller
#1 Washington Post bestseller
From the bestselling author of Drive and A Whole New Mind, and teacher of the popular MasterClass on Sales and Persuasion, comes a surprising—and surprisingly useful—new book that explores the power of selling in our lives.

According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than fifteen million people earn their keep by persuading someone else to make a purchase.
But dig deeper and a startling truth emerges:
Yes, one in nine Americans works in sales. But so do the other eight.
Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others. Like it or not, we’re all in sales now.
To Sell Is Human offers a fresh look at the art and science of selling. As he did in Drive and A Whole New Mind, Daniel H. Pink draws on a rich trove of social science for his counterintuitive insights. He reveals the new ABCs of moving others (it's no longer "Always Be Closing"), explains why extraverts don't make the best salespeople, and shows how giving people an "off-ramp" for their actions can matter more than actually changing their minds.
Along the way, Pink describes the six successors to the elevator pitch, the three rules for understanding another's perspective, the five frames that can make your message clearer and more persuasive, and much more. The result is a perceptive and practical book—one that will change how you see the world and transform what you do at work, at school, and at home.
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ISBN:
9781594487156
9781594631900
9781101597088
9781101979464
9781101597071
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Grouping Information

Grouped Work ID025cf116-2a7b-2464-06d1-1d1ae15f341c
Grouping Titleto sell is human the surprising truth about moving others
Grouping Authordaniel h pink
Grouping Categorybook
Grouping LanguageEnglish (eng)
Last Grouping Update2024-03-28 02:11:39AM
Last Indexed2024-03-28 02:24:37AM

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display_description
Look out for Daniel Pink’s new book, When: The Scientific Secrets of Perfect Timing
#1 New York Times Business Bestseller

#1 Wall Street Journal Business Bestseller
#1 Washington Post bestseller
From the bestselling author of Drive and A Whole New Mind, and teacher of the popular MasterClass on Sales and Persuasion, comes a surprising—and surprisingly useful—new book that explores the power of selling in our lives.

According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than fifteen million people earn their keep by persuading someone else to make a purchase.
But dig deeper and a startling truth emerges:
Yes, one in nine Americans works in sales. But so do the other eight.
Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others. Like it or not, we’re all in sales now.
To Sell Is Human offers a fresh look at the art and science of selling. As he did in Drive and A Whole New Mind, Daniel H. Pink draws on a rich trove of social science for his counterintuitive insights. He reveals the new ABCs of moving others (it's no longer "Always Be Closing"), explains why extraverts don't make the best salespeople, and shows how giving people an "off-ramp" for their actions can matter more than actually changing their minds.
Along the way, Pink describes the six successors to the elevator pitch, the three rules for understanding another's perspective, the five frames that can make your message clearer and more persuasive, and much more. The result is a perceptive and practical book—one that will change how you see the world and transform what you do at work, at school, and at home.
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Audio Books
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id
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Fair Oaks
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primary_isbn
9781594487156
publishDate
2012
publisher
Books on Tape
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Riverhead Books
recordtype
grouped_work
subject_facet
Influence (Psychology)
Persuasion (Psychology)
Selling -- Psychological aspects
title_display
To sell is human : the surprising truth about moving others
title_full
To Sell Is Human The Surprising Truth About Moving Others
To sell is human : the surprising truth about moving others / Daniel H. Pink
title_short
To sell is human
title_sub
the surprising truth about moving others
topic_facet
Business
Economics
Influence (Psychology)
Management
Nonfiction
Persuasion (Psychology)
Psychological aspects
Selling

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