We look forward to seeing you on your next visit to the library. Find a location near you.

How to write successful fundraising appeals

Book Cover
Your Rating: 0 stars
Star rating for How to write successful fundraising appeals

Author:
Publisher:
Wiley
Publication Date:
2013
Language:
English

Description

How to Write Successful Fundraising Appeals

Now in a completely revised third edition, this classic book shows how to create winning appeals that will realize the full potential of direct mail and online fundraising. Written by fundraising guru Mal Warwick, with assistance from Eric Overman, this comprehensive resource gives nonprofit fundraising staff the information needed to write compelling fundraising appeals for any medium. If you follow Warwick's guidelines, your direct mail and online fundraising campaigns will produce better results, year after year.

Written in an easy-to-read style, the book is filled with practical techniques, proven approaches, and illustrative examples of both successful and unsuccessful appeals based on the authors' wealth of experience fundraising for hundreds of nonprofits. Step-by-step and appeal by appeal, the book shows how to navigate the fundraising appeal process with ease. To meet the demands of today's socially connected donors, this new edition explains how to mesh today's online technologies with direct mail to produce optimal fundraising results. You'll learn how to use e-mail, websites, Facebook, Twitter, and mobile technology to recruit more donors and raise more money. The book includes current research on timely topics such as online vs. offline behavior, online giving statistics, demographics, and best practices in integrated fundraising.

If you're a nonprofit professional eager to master the latest methods in fundraising, or simply need to write direct mail appeals for your organization, How to Write Successful Fundraising Appeals will help you hone your skills and create appeals that will hit the mark every time.

Also in This Series

More Like This

More Copies In LINK+

Loading LINK+ Copies...

More Details

Contributors:
ISBN:
9781118543665
9781118573211

Reviews from GoodReads

Loading GoodReads Reviews.

Staff View

Grouping Information

Grouped Work ID01cc46b1-91bd-48af-c62f-902edc208acc
Grouping Titlehow to write successful fundraising appeals
Grouping Authormal warwick
Grouping Categorybook
Grouping LanguageEnglish (eng)
Last Grouping Update2024-07-13 02:11:01AM
Last Indexed2024-07-13 02:23:48AM

Solr Fields

accelerated_reader_point_value
0
accelerated_reader_reading_level
0
auth_author2
Overman, Eric
author
Warwick, Mal
author2-role
Overman, Eric
author_display
Warwick, Mal
display_description

How to Write Successful Fundraising Appeals

Now in a completely revised third edition, this classic book shows how to create winning appeals that will realize the full potential of direct mail and online fundraising. Written by fundraising guru Mal Warwick, with assistance from Eric Overman, this comprehensive resource gives nonprofit fundraising staff the information needed to write compelling fundraising appeals for any medium. If you follow Warwick's guidelines, your direct mail and online fundraising campaigns will produce better results, year after year.

Written in an easy-to-read style, the book is filled with practical techniques, proven approaches, and illustrative examples of both successful and unsuccessful appeals based on the authors' wealth of experience fundraising for hundreds of nonprofits. Step-by-step and appeal by appeal, the book shows how to navigate the fundraising appeal process with ease. To meet the demands of today's socially connected donors, this new edition explains how to mesh today's online technologies with direct mail to produce optimal fundraising results. You'll learn how to use e-mail, websites, Facebook, Twitter, and mobile technology to recruit more donors and raise more money. The book includes current research on timely topics such as online vs. offline behavior, online giving statistics, demographics, and best practices in integrated fundraising.

If you're a nonprofit professional eager to master the latest methods in fundraising, or simply need to write direct mail appeals for your organization, How to Write Successful Fundraising Appeals will help you hone your skills and create appeals that will hit the mark every time.

format_catalog
eBook
format_category_catalog
eBook
id
01cc46b1-91bd-48af-c62f-902edc208acc
isbn
9781118543665
9781118573211
last_indexed
2024-07-13T09:23:48.804Z
lexile_score
-1
literary_form
Non Fiction
literary_form_full
Non Fiction
primary_isbn
9781118543665
publishDate
2013
publisher
Jossey-Bass, A Wiley Brand
Wiley
recordtype
grouped_work
series
The Jossey-Bass Nonprofit Guidebook
series_with_volume
The Jossey-Bass Nonprofit Guidebook|
subject_facet
Direct-mail fund raising
Nonprofit organizations -- Finance
title_display
How to write successful fundraising appeals
title_full
How to Write Successful Fundraising Appeals
How to write successful fundraising appeals / Mal Warwick with Eric Overman
title_short
How to write successful fundraising appeals
topic_facet
Business
Direct-mail fund raising
Finance
Nonfiction
Nonprofit organizations

Solr Details Tables

item_details

Bib IdItem IdShelf LocationCall NumFormatFormat CategoryNum CopiesIs Order ItemIs eContenteContent SourceeContent URLDetailed StatusLast CheckinLocation
overdrive:82db1cf2-ada4-4613-b452-650961c47c83-2Online OverDrive CollectionOnline OverDriveeBookeBook1falsetrueOverDriveAvailable Online

record_details

Bib IdFormatFormat CategoryEditionLanguagePublisherPublication DatePhysical DescriptionAbridged
overdrive:82db1cf2-ada4-4613-b452-650961c47c83eBookeBookEnglishWiley2013
ils:.b24146821BookBooksThird editionEnglishJossey-Bass, A Wiley Brand[2013]xiii, 360 pages ; 28 cm.

scoping_details_catalog

Bib IdItem IdGrouped StatusStatusLocally OwnedAvailableHoldableBookableIn Library Use OnlyLibrary OwnedHoldable PTypesBookable PTypesLocal Url
overdrive:82db1cf2-ada4-4613-b452-650961c47c83-2Available OnlineAvailable Onlinefalsetruetruefalsefalsefalse