Curbside pickup and returns now available at 26 locations. View updated hours of operations here.

How to write successful fundraising appeals

Book Cover
Average Rating
Author:
Publisher:
Varies, see individual formats and editions
Pub. Date:
Varies, see individual formats and editions
Language:
English
Description

Includes Sample Letters, Real World Examples, Style Tips, New Chapters on E-mail, Websites, Social Media, and More...

Now in a completely revised third edition, this classic book shows how to create winning appeals that will realize the full potential of direct mail and online fundraising. Written by fundraising guru Mal Warwick, with assistance from Eric Overman, this comprehensive resource gives nonprofit fundraising staff the information needed to write compelling fundraising appeals for any medium. If you follow Warwick's guidelines, your direct mail and online fundraising campaigns will produce better results, year after year.

Written in an easy-to-read style, the book is filled with practical techniques, proven approaches, and illustrative examples of both successful and unsuccessful appeals based on the authors' wealth of experience fundraising for hundreds of nonprofits. Step-by-step and appeal by appeal, the book shows how to navigate the fundraising appeal process with ease. To meet the demands of today's socially connected donors, this new edition explains how to mesh today's online technologies with direct mail to produce optimal fundraising results. You'll learn how to use e-mail, websites, Facebook, Twitter, and mobile technology to recruit more donors and raise more money. The book includes current research on timely topics such as online vs. offline behavior, online giving statistics, demographics, and best practices in integrated fundraising.

If you're a nonprofit professional eager to master the latest methods in fundraising, or simply need to write direct mail appeals for your organization, How to Write Successful Fundraising Appeals will help you hone your skills and create appeals that will hit the mark every time.

Also in This Series
More Like This
More Copies In LINK+
Loading LINK+ Copies...
More Details
Contributors:
ISBN:
9781118543665
9781118573211
Reviews from GoodReads
Loading GoodReads Reviews.
Staff View

Grouping Information

Grouped Work ID01cc46b1-91bd-48af-c62f-902edc208acc
Grouping Titlehow to write successful fundraising appeals
Grouping Authormal warwick
Grouping Categorybook
Grouping LanguageEnglish (eng)
Last Grouping Update2021-01-26 02:27:14AM
Last Indexed2021-01-26 02:51:56AM
Novelist Primary ISBNnone

Solr Details

accelerated_reader_point_value0
accelerated_reader_reading_level0
auth_author2Overman, Eric.
authorMal Warwick
author2-roleOverman, Eric.
author_displayWarwick, Mal
available_at_catalogCentral
detailed_location_catalogCentral
display_description

Includes Sample Letters, Real World Examples, Style Tips, New Chapters on E-mail, Websites, Social Media, and More...

Now in a completely revised third edition, this classic book shows how to create winning appeals that will realize the full potential of direct mail and online fundraising. Written by fundraising guru Mal Warwick, with assistance from Eric Overman, this comprehensive resource gives nonprofit fundraising staff the information needed to write compelling fundraising appeals for any medium. If you follow Warwick's guidelines, your direct mail and online fundraising campaigns will produce better results, year after year.

Written in an easy-to-read style, the book is filled with practical techniques, proven approaches, and illustrative examples of both successful and unsuccessful appeals based on the authors' wealth of experience fundraising for hundreds of nonprofits. Step-by-step and appeal by appeal, the book shows how to navigate the fundraising appeal process with ease. To meet the demands of today's socially connected donors, this new edition explains how to mesh today's online technologies with direct mail to produce optimal fundraising results. You'll learn how to use e-mail, websites, Facebook, Twitter, and mobile technology to recruit more donors and raise more money. The book includes current research on timely topics such as online vs. offline behavior, online giving statistics, demographics, and best practices in integrated fundraising.

If you're a nonprofit professional eager to master the latest methods in fundraising, or simply need to write direct mail appeals for your organization, How to Write Successful Fundraising Appeals will help you hone your skills and create appeals that will hit the mark every time.

format_catalogBook
eBook
format_category_catalogBooks
eBook
id01cc46b1-91bd-48af-c62f-902edc208acc
isbn9781118543665
9781118573211
item_details
Bib IdItem IdShelf LocCall NumFormatFormat CategoryNum CopiesIs Order ItemIs eContenteContent SourceeContent FileeContent URLsubformatDetailed StatusLast CheckinLocationSub-location
overdrive:82db1cf2-ada4-4613-b452-650961c47c83-2Online OverDrive CollectionOnline OverDriveeBookeBook1falsetrueOverDriveAdobe EPUB eBook, Kindle Book, OverDrive ReadAvailable Online
ils:.b24146821.i73836102Central658.15224 W311h2 20131falsefalseOn Shelfcenag
itype_catalogAdult Book Non-Fiction
last_indexed2021-01-26T10:51:56.597Z
lexile_score-1
literary_formNon Fiction
literary_form_fullNon Fiction
local_callnumber_catalog658.15224 W311h2 2013
owning_library_catalogSacramento Public Library
owning_location_catalogCentral
primary_isbn9781118543665
publishDate2013
record_details
Bib IdFormatFormat CategoryEditionLanguagePublisherPublication DatePhysical DescriptionAbridged
overdrive:82db1cf2-ada4-4613-b452-650961c47c83eBookeBookEnglishWiley2013
ils:.b24146821BookBooksThird edition.EnglishJossey-Bass, A Wiley Brand, [2013]xiii, 360 pages ; 28 cm.
recordtypegrouped_work
scoping_details_catalog
Bib IdItem IdGrouped StatusStatusLocally OwnedAvailableHoldableBookableIn Library Use OnlyLibrary OwnedHoldable PTypesBookable PTypesLocal Url
overdrive:82db1cf2-ada4-4613-b452-650961c47c83-2Available OnlineAvailable Onlinefalsetruetruefalsefalsefalse
ils:.b24146821.i73836102On ShelfOn Shelffalsetruetruefalsefalsetrue0, 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39
seriesThe Jossey-Bass Nonprofit Guidebook
series_with_volumeThe Jossey-Bass Nonprofit Guidebook|
subject_facetDirect-mail fund raising
Nonprofit organizations -- Finance
title_displayHow to write successful fundraising appeals
title_fullHow to Write Successful Fundraising Appeals
How to write successful fundraising appeals / Mal Warwick with Eric Overman
title_shortHow to write successful fundraising appeals
topic_facetBusiness
Direct-mail fund raising
Finance
Nonfiction
Nonprofit organizations