How to write successful fundraising appeals
Includes Sample Letters, Real World Examples, Style Tips, New Chapters on E-mail, Websites, Social Media, and More...
Now in a completely revised third edition, this classic book shows how to create winning appeals that will realize the full potential of direct mail and online fundraising. Written by fundraising guru Mal Warwick, with assistance from Eric Overman, this comprehensive resource gives nonprofit fundraising staff the information needed to write compelling fundraising appeals for any medium. If you follow Warwick's guidelines, your direct mail and online fundraising campaigns will produce better results, year after year.
Written in an easy-to-read style, the book is filled with practical techniques, proven approaches, and illustrative examples of both successful and unsuccessful appeals based on the authors' wealth of experience fundraising for hundreds of nonprofits. Step-by-step and appeal by appeal, the book shows how to navigate the fundraising appeal process with ease. To meet the demands of today's socially connected donors, this new edition explains how to mesh today's online technologies with direct mail to produce optimal fundraising results. You'll learn how to use e-mail, websites, Facebook, Twitter, and mobile technology to recruit more donors and raise more money. The book includes current research on timely topics such as online vs. offline behavior, online giving statistics, demographics, and best practices in integrated fundraising.
If you're a nonprofit professional eager to master the latest methods in fundraising, or simply need to write direct mail appeals for your organization, How to Write Successful Fundraising Appeals will help you hone your skills and create appeals that will hit the mark every time.
9781118573211
Grouping Information
Grouped Work ID | 01cc46b1-91bd-48af-c62f-902edc208acc |
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Grouping Title | how to write successful fundraising appeals |
Grouping Author | mal warwick |
Grouping Category | book |
Grouping Language | English (eng) |
Last Grouping Update | 2021-01-26 02:27:14AM |
Last Indexed | 2021-01-26 02:51:56AM |
Novelist Primary ISBN | none |
Solr Details
accelerated_reader_point_value | 0 | |||||||||||||||||||||||||||||||||||||||||||||||||||||
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accelerated_reader_reading_level | 0 | |||||||||||||||||||||||||||||||||||||||||||||||||||||
auth_author2 | Overman, Eric. | |||||||||||||||||||||||||||||||||||||||||||||||||||||
author | Mal Warwick | |||||||||||||||||||||||||||||||||||||||||||||||||||||
author2-role | Overman, Eric. | |||||||||||||||||||||||||||||||||||||||||||||||||||||
author_display | Warwick, Mal | |||||||||||||||||||||||||||||||||||||||||||||||||||||
available_at_catalog | Central | |||||||||||||||||||||||||||||||||||||||||||||||||||||
detailed_location_catalog | Central | |||||||||||||||||||||||||||||||||||||||||||||||||||||
display_description | Includes Sample Letters, Real World Examples, Style Tips, New Chapters on E-mail, Websites, Social Media, and More... Now in a completely revised third edition, this classic book shows how to create winning appeals that will realize the full potential of direct mail and online fundraising. Written by fundraising guru Mal Warwick, with assistance from Eric Overman, this comprehensive resource gives nonprofit fundraising staff the information needed to write compelling fundraising appeals for any medium. If you follow Warwick's guidelines, your direct mail and online fundraising campaigns will produce better results, year after year. Written in an easy-to-read style, the book is filled with practical techniques, proven approaches, and illustrative examples of both successful and unsuccessful appeals based on the authors' wealth of experience fundraising for hundreds of nonprofits. Step-by-step and appeal by appeal, the book shows how to navigate the fundraising appeal process with ease. To meet the demands of today's socially connected donors, this new edition explains how to mesh today's online technologies with direct mail to produce optimal fundraising results. You'll learn how to use e-mail, websites, Facebook, Twitter, and mobile technology to recruit more donors and raise more money. The book includes current research on timely topics such as online vs. offline behavior, online giving statistics, demographics, and best practices in integrated fundraising. If you're a nonprofit professional eager to master the latest methods in fundraising, or simply need to write direct mail appeals for your organization, How to Write Successful Fundraising Appeals will help you hone your skills and create appeals that will hit the mark every time. | |||||||||||||||||||||||||||||||||||||||||||||||||||||
format_catalog | Book eBook | |||||||||||||||||||||||||||||||||||||||||||||||||||||
format_category_catalog | Books eBook | |||||||||||||||||||||||||||||||||||||||||||||||||||||
id | 01cc46b1-91bd-48af-c62f-902edc208acc | |||||||||||||||||||||||||||||||||||||||||||||||||||||
isbn | 9781118543665 9781118573211 | |||||||||||||||||||||||||||||||||||||||||||||||||||||
item_details
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itype_catalog | Adult Book Non-Fiction | |||||||||||||||||||||||||||||||||||||||||||||||||||||
last_indexed | 2021-01-26T10:51:56.597Z | |||||||||||||||||||||||||||||||||||||||||||||||||||||
lexile_score | -1 | |||||||||||||||||||||||||||||||||||||||||||||||||||||
literary_form | Non Fiction | |||||||||||||||||||||||||||||||||||||||||||||||||||||
literary_form_full | Non Fiction | |||||||||||||||||||||||||||||||||||||||||||||||||||||
local_callnumber_catalog | 658.15224 W311h2 2013 | |||||||||||||||||||||||||||||||||||||||||||||||||||||
owning_library_catalog | Sacramento Public Library | |||||||||||||||||||||||||||||||||||||||||||||||||||||
owning_location_catalog | Central | |||||||||||||||||||||||||||||||||||||||||||||||||||||
primary_isbn | 9781118543665 | |||||||||||||||||||||||||||||||||||||||||||||||||||||
publishDate | 2013 | |||||||||||||||||||||||||||||||||||||||||||||||||||||
record_details
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recordtype | grouped_work | |||||||||||||||||||||||||||||||||||||||||||||||||||||
scoping_details_catalog
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series | The Jossey-Bass Nonprofit Guidebook | |||||||||||||||||||||||||||||||||||||||||||||||||||||
series_with_volume | The Jossey-Bass Nonprofit Guidebook| | |||||||||||||||||||||||||||||||||||||||||||||||||||||
subject_facet | Direct-mail fund raising Nonprofit organizations -- Finance | |||||||||||||||||||||||||||||||||||||||||||||||||||||
title_display | How to write successful fundraising appeals | |||||||||||||||||||||||||||||||||||||||||||||||||||||
title_full | How to Write Successful Fundraising Appeals How to write successful fundraising appeals / Mal Warwick with Eric Overman | |||||||||||||||||||||||||||||||||||||||||||||||||||||
title_short | How to write successful fundraising appeals | |||||||||||||||||||||||||||||||||||||||||||||||||||||
topic_facet | Business Direct-mail fund raising Finance Nonfiction Nonprofit organizations |