Gina Sorell
Author
Language
English
Formats
Description
Too many new companies and products have names that look like the results of a drunken Scrabble game (Xobni, Svbtle, Doostang). In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone-even noncreative types-can create memorable and effective brand names. No degree in linguistics required.
Watkins lays out in detail the elements of names that suit your target market and make people stop in their tracks and...